Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Cash App and Red Bull Racing sign a partnership agreement
Cash App, innovative personal finance, bitcoin and investment platform, and Red Bull Racing Honda are pleased to announce a new partnership as the Team’s official Financial Education Partner. The partnership, which includes branding on the RB16B’s of Max Verstappen…
TeamViewer debuts on Mercedes W12
TeamViewer debuts on branded Mercedes-AMG Petronas F1 cars, which were unveiled ahead of Monaco Grand Prix. The Mercedes F1 cars will hit the track at the iconic Formula 1 Grand Prix de Monaco with a new look. TeamViewer and…
Memento Group and Uralkali Haas F1 Team sign a licensing agreement
Uralkali Haas F1 Team has announced that it will continue its licensed partnership with The Memento Group in 2021. The partnership, which involves the official Formula One memorabilia website F1 Authentics, will bring fans of the sport closer to the…
Lando Norris extends a multi-year partnership with McLaren Racing
Lando Norris extends a multi-year partnership with McLaren Racing saying “My commitment to McLaren is clear: my goal is to win races and become Formula 1 World Champion!” McLaren Racing is pleased to announce it has extended its relationship…
RM 40-01 Speedtail watch – an exclusive McLaren and Richard Mille collaboration
Limited edition of 106 timepieces to match the exclusivity of the 106 Speedtail hypercars built by McLaren Automotive. The most extreme watch ever made at Richard Mille matched to a specific hypercar design of the fastest road-going car McLaren has…
Would anyone watch a driverless F1 race?
Formula 1 has always been a sport at the forefront of technology and innovation. In fact, few other sports or industries spend as much of their annual budget on technical development. However, new technology in the sport has often sparked…
Shamir and Alpine F1 Team sign a partnership agreement
Shamir Optical Industry, a world-leading developer and producer of high-performance lenses, and Alpine F1 Team are delighted to announce an innovative new partnership that will see Shamir become Alpine F1 Team’s vision performance partner. This collaboration, initiated by FUSE…
Altair and Aston Martin F1 Tean sign a partnership agreement
Altair, a global technology company providing solutions in simulation, high-performance computing (HPC), and artificial intelligence (AI), announces a new technical partnership agreement with Aston Martin Cognizant Formula One Team, who has returned to the world’s most prestigious motorsport series for…
Romain Grosjean Mercedes test announcement
The final chapter in Romain Grosjean’s Formula 1 story looked set to be his terrifying accident at the 2020 Bahrain Grand Prix when his Haas car pierced the barrier and erupted into flames. While recovering in hospital, the Frenchman…
Workday and Formula 1 announce a new partnership
Formula 1 today announced Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources, will become the Regional Finance & HR Enterprise Partner of F1 across the UK and Germany, showcasing the shared commitment both brands…
