Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Fanatics and Formula 1 extend their partnership
Fanatics and Formula 1, the global leader in licensed sports merchandise, has yesterday announced a multi-year extension to their e-commerce and manufacturing deal. The extension agreed following an outstanding 2020 performance, will see Fanatics retain global e-commerce and manufacturing…
Kimi Räikkönen certifies the “Giulia GTA”
The Finnish driver from the Alfa Romeo Racing – ORLEN Formula 1 team has conducted the final testing session on the definitive versions of the Giulia GTA and GTAm. The session comes after the tests conducted last fall by…
Amazon Web Services and Ferrari sign a partnership agreement
Amazon Web Services and Scuderia Ferrari Mission Winnow announced it has entered into a new technical and commercial partnership. For over 15 years, AWS has been the most popular cloud platform and has continuously expanded its services in high…
McLaren Racing and Tezos announce a multi-year partnership
McLaren Racing and Tezos to build an NFT fan experience platform on the energy-efficient blockchain network. McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner in a new multi-year technical partnership…
Haas F1 Team Says ‘Aloha’ to Maui Jim Sunglasses
Maui Jim sunglasses, the world’s fastest-growing premium eyewear company, has partnered with Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship with the innovative lifestyle brand now becoming the ‘Official Eyewear Partner’ of the American team. …
Ben Sulayem calls for fairer route into motorsport
FIA Presidential candidate Mohammed ben Sulayem has launched a report and comprehensive plan to increase diversity, access and inclusion in global motorsport. In line with the strong views expressed by Formula 1 world champions Lewis Hamilton and Sebastian Vettel,…
Red Bull aiming to break the dominance of Mercedes
The enduring dominance of Mercedes in Formula One has almost become a monotony, with few other teams able to come anywhere close to the power and consistency of their cars. Having an F1 driving phenomenon such as Lewis Hamilton behind…
McLaren Racing to enter Extreme E in 2022
McLaren Racing to open a new motorsport chapter in 2022 by entering into Extreme E. The team to be operated by McLaren Racing using existing personnel from outside Formula 1 programme. McLaren Racing will open a new motorsport chapter…
‘Checo’ Pérez – We just have to keep chipping away
Mexican ‘Checo’ Pérez reflects on his maiden race win for the Team back at the Red Bull Racing Honda factory following last week’s Azerbaijan Grand Prix. Sergio Pérez has backed the whole Red Bull Racing Honda team to maximise…
AM Solutions team up with Alfa Romeo Racing
AM Solutions, a brand of the Rösler Group and Alfa Romeo Racing ORLEN take another step forward in the realm of technological innovation. As part of the agreement to bolster the team’s post-processing of additive manufactured part, Alfa Romeo…
