Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Luck is part of the game
Formula 1 is known to be a truly demanding sport, at least in a physical sense. However, in Baku this year we could see a good preparation to deal with tricky situations is crucial. And this season is testing the…
Williams 40th Anniversary Oris Limited Edition
This racing life Oris marks the 40th anniversary of Williams’ Formula One team with a limited edition Chronoris There are few more remarkable figures in motorsport, and indeed in sport, than Sir Frank Williams. The legendary founder of Williams is…
Q&A with the president of F1 Experiences
We sat down with Brian Ruede, the president of F1 Experiences at the British Grand Prix to give us an insight into his programme about how it all got started and where he plans to take it in the future.…
Force India’s Otmar Szafnauer: “We’re made up of racers who share the racer’s mentality”
We at Paddock magazine meet Otmar Szafnauer, who has been with Force India since 2009 and has played an integral role in the team’s improved performance since his arrival, with the team going on an upward path, finishing seventh in…
Grand Prix liveries by Tim Holmes
Liveries by Tim Holmes. He is a web and graphic designer by trade and has been interested in motorsport design ever since he was first introduced to live racing with the British Touring Cars in 2005 and, due to his background in…
The Strategy Behind… saving a company
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover not exceeding 50 million Euros and employing less than 250 personnel. So what’s the right recipe for doing that? Many…
Symbols of the change
Steve Madincea is one of the most innovative marketing minds within the world of sport, and we asked him to assess Liberty Media’s progress to date. Steve has been a forerunner within the sport advising the likes of Benetton, Red…
Toro Rosso’s James Key: “2017 is a big step forward”
After graduating at Nottingham University, James Key worked for Lotus Engineering. He then got hired by Jordan Grand Prix in 1998 as a data engineer and later as a race engineer. He also worked in the wind tunnel before becoming…
Counter-intuition
What’s the first thing that comes to your mind when you hear the word “racing”? Speed, going fast, danger, recklessness and if you’re a bit cynical, maybe even death. For avid followers of motorsport, the speed, the looks of…
Five Ways To… win Russia over.
Unfortunately, Formula 1 is not that popular in Russia as it is in so many countries all over the world. Firstly, any sport in Russia has to “prove itself” before gaining the popularity among the masses. Probably there are just…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. How…
Five ideas for Formula 1
Below are five ideas from our very own dedicated motorsport hitman Stephen Camp on how Formula 1 could be improved. Enjoy! [icon type=”circle” size=”small” class=”null” name=”youtube-play”] Boosting TV Not limiting greater engagement to just the fan at the track, but…
