Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The luxury of safety
NetJets is the world’s leading business aviation company. Launched in Europe in 1996 and backed by Warren Buffett’s Berkshire Hathaway, the Fractional Ownership Programme provides unmatched freedom and flexibility – all the advantages of owning a private jet, with none…
Re-capturing Formula 1’s authenticity
Simon Chadwick is Professor of Sports Enterprise at Salford University Manchester, where he’s also a Co-Director of the Centre for Sports Business. In addition, Simon is a Senior Fellow of the China Policy Institute at the University of Nottingham and…
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Motorsport has, generally, been slow to…
My Race Day: Kate Walker
Kate Walker, a respected freelance journalist (New York Times, Financial Times, ESPN and motorsport.com) is here today to share her typical Formula 1 Sunday with the Paddock magazine. 7am. I usually either make myself several coffees using the hotel…
#MonzaGP2017: a brief recap
#MonzaGP2017: there were 185,000 spectators at Monza this year, so 32.8% more than in 2016. A real success, I’d say. And if we added that to the number of spectators present at the Historical Cars Parade organised by the Automobile…
Top 5 reasons why Formula 1 would miss Fernando Alonso
By Kunal Shah and Mithila Mehta | By the time you read this column, Fernando Alonso would’ve probably made up his mind about his future in Formula 1. It’s strange that the sport’s most complete driver, also the sport’s unluckiest…
Technical illustrations by Paolo D’Alessio
Once again we have Paolo D’Alessio to share a few technical illustrations of Formula 1 cars with us, and this time it’s a Ferrari! This is a great book with loads of exclusive pictures never seen before! We are excited…
Behind The Scenes Talent: Rob Sinfield
We meet Rob Sinfield, F1 Columnist at DriveTribe.com and creator of www.GrandPrixDiary.com to chat to him about how he sees the sport and business of Formula 1 evolving. You can find Rob on Twitter – @GrandPrixDiary. You constantly work with…
Enel: Pushing the green envelope
By Bunmi Ade | We spoke to Christopher Regan, Project Manager for Enel’s activities in Formula E, about their collaboration with the series and their ambitions for a fully green racing event. Since the inception of the all-electric racing…
Formula 1’s digital future
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting new fans, lovers or followers. Unfortunately, Formula 1 is still not having the best days considering the level of interest…
Q&A with Sophie Ogg, Williams F1’s head of communications
Today we welcome Sophie Ogg, Williams F1’s head of communications. She’s here to tell us about her work with the Formula 1 team and what her career in motorsport was like so far. Sophie, how did you become Williams…
My Fantasy F1 Team: Ercole Colombo
Ercole Colombo is one of the most well-known professional photographers of Formula 1, with a studio just a few hundred metres away from the Monza circuit. But, beyond everything, he watched and then photographed races, key moments, characters, technicians, drivers…
