Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The future front line of Formula 1
Lewis Hamilton and Sebastian Vettel are definitely the present and main characters of 2017. But who will take over after them? This year’s grid is full of young faces eager to make a name for themselves in Formula 1’s future.…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. How has the sponsorship side of Formula 1 changed over the…
What happened in Monaco?
What happened in Monaco? “Formula 1 is no doubt a team sport even though we see, follow and root for concrete drivers there” – this should be a phrase of anyone who loves this sport. Monaco. May, 28th. The…
Q&A In The Paddock: António Félix da Costa
By Rosa Elena Torres | We catch up with António Félix da Costa, who’s racing for Team MS Amlin Andretti and developing the new WEC car for BMW for a short interview about Formula E and Formula 1. What motivated you to start racing…
Pascal Wehrlein: “I try not to focus too much on the future because that may distract me”
His second year in Formula 1 did not start the best way. Having missed the first two races due to an injury, his decision cast criticism and yet he came back stronger. We have talked with Pascal Wehrlein about the difficult…
CEO of Yas Marina Circuit: “Formula 1 is a human story in a hi-tech world”
It’s been a long time since we talked with Yas Marina Circuit’s Chief Executive Officer, Al Tareq Al Ameri. This time he opens up about the sport’s image and what changes might that bring to the fans and professionals. Has…
100 Most Influential People in Formula 1 2017
1. Chase Carey | Chairman and CEO, Formula One Group New to the list Age: 63 Bio: Formula 1 boss, in charge of the whole sport Google searches last 12 months: 2.5 million Succeeding Bernie Ecclestone to the top spot, Chase has…
Five Ways To… learn from other industries
There’s an infinity of subjects that could be compared between different race series and sports sanctioning bodies. Sports marketing specialist Ryan Werner, who’s in charge of Sponsor Relations at The Racers Group, gives us five things Formula 1 could learn…
Gossip Grip: Formula fun
Formula fun by Kunal Shah and Mithila Mehta | Thankfully, the 2017 Formula 1 season is just not like any previous ones. Apart from having two legendary teams and drivers battle for top honours in races with a heady mix of…
Inside The Team: Force India’s kitchen
We asked the food professionals at Sahara Force India to tell us how they take care of their VIP guests. Sahara Force India is a friendly, open and fun team. We want our guests to have an unforgettable experience and…
F1 Experiences: Higher levels of engagement
Brian Learst, CEO of QuintEvents, is here to chat about a new and exciting project of high-end racing hospitality – F1 Experiences, also to touch a bit on the global market. Brian, what’s the essence of F1 Experiences and what…
