Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
2017 Paddock Magazine Media Kit
Spanning across multiple platforms including digital, print, tablet, email & social media, Paddock Magazine maintains its dialogue with the evolving global motorsports business market and consumer, recognizing today’s modern opinion leader uses multiple channels to communicate. Print editions distribution includes…
The first 100 days
In the takeover of a business or change in political leadership the perceived success or failure can be defined by the strategy presented and actions taken in the first 100 days. What’s the situation in Formula 1? With the sale of…
Stephen Camp: “A combination of three would be ideal”
One of our most dedicated and liked contributors, Stephen Camp is a motorsport writer and blogger, always keeping things sharp with solid curiosity and motivation to deliver interesting Formula 1 material. This time we’ve decided to point the spotlight at…
Allan McNish: “What is Formula 1?”
Opportunities to interview respected and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I…
Mercedes: Does every cloud have a silver lining?
By Elle Haus | Recently Mercedes finally announced Formula 1’s worst kept secret: Valtteri Bottas would be filling the much-coveted race seat vacated by reigning World Champion Nico Rosberg, and joining three-time title winner Lewis Hamilton at the Silver Arrows.…
Red Bull Racing 2011 – Best of Showcar Runs 2011
Summary of the best Showcar Runs of 2011.
Spanish GP: A European benchmark track
It’s a pleasure to sit down for an exclusive interview with the General Manager of Circuit de Barcelona-Catalunya, Mr Joan Fontseré. The Catalonian track has held the Formula 1 Spanish Grand Prix since 1991. Nevertheless, and after more than two decades…
Autonomy is EV’s killer app
Mark was part of Formula 1 for many years before moving to a Team Principal’s position at a Formula E team and creating the Preston EV StreetDrone. Today Mark Preston predicts that the application of autonomous technologies will unlock greater…
Technical Musical Chairs and how RBR are emerging as early favourites
Technical Musical Chairs: since the chequered flag dropped in Abu Dhabi bringing to a close one of the most predictable seasons in recent Formula 1 history, the world of the sport seems to be making every effort to make up…
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
Pirelli: And the wheels keep turning
It’s always a treat to sit down with Paul Hembery, Pirelli’s Motorsport Director, the tyre manufacturer’s main Formula 1 man. This time we talk about the work done in the 2016 season of the sport, also on the technical innovations that…
Stewart Bell: “Near enough is not good enough”
Stewart Bell is a Melbourne-based journalist, editor, producer, broadcaster and a true Formula 1 specialist. Today we have him to tell us how he got into the world of Formula 1 and what keeps him passionate about working in the sport.…
