Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Athletes, not just drivers
In Formula 1 or other series like GP2 and WEC, generally, many turn their attention to technical aspects. In fact, innovations – mechanical or aerodynamic – designed by engineers and installed on the cars, are the subject most addressed by the sports…
If I Ran F1: Ryan Werner
Experiential Marketing Manager at The Racers Group, Ryan Werner shows us how the world of Formula 1 would look if he ran it. Enjoy! The racing I started working in racing for the love of the art thanks to Formula…
My Fantasy F1 Team: Mark Jenkins
We’re thrilled to have Mark Jenkins, Professor of Business Strategy at Cranfield School of Management, to share his fantasy team with us. Mark has also held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group,…
The Strategy Behind… commenting on Formula 1.
Having started racing relatively late at the age of 14, Tom Gaymor enjoyed success in various different formulas before retiring after corrective back surgery in 2006. Now best-known for his work on Eurosport and BT Sport, he has also appeared…
Gossip Grip: Season finale or final season?
By Kunal Shah and Mithila Mehta | Long story short, Nico Rosberg is the new champ. He celebrated his win by doing a seemingly drunk rendition of a song called “Sex on Fire” (interesting choice for sure!) and having a ball until…
Five Ways To… succeed in motorsport marketing.
By Stephanie Bürgler | Each and every team member at SpotOn Marketing, founded by Claudia Maur who grew up with motorsports and has been one of the few active female kart racers, is passionate about racing. That’s one part of…
Formula 1 records of the 2016 season
The 67th Formula 1 season was marked once again by the duel of the two Mercedes drivers but the 21 races produced some very interesting records! Australian Grand Prix 50th pole position for Lewis Hamilton 160th win for a German…
Best Tweets from the Brazil and Abu Dhabi GPs
Formula 1 2016 season has crowned Nico Rosberg as the new World Champion. Abu Dhabi has been the perfect closer for a year that has left us a few memorable and nerve-racking moments. The social media life of Formula 1 teams has certainly…
Five Ways To… turn drivers into stars
Tim Silvey heads up Crown Motorsport, a racing driver management company that forms part of the Crown Talent & Media Group. Apart from representing solid talents, in 2017 they will be launching an academy for younger drivers to benefit from…
How to save the Formula 1 show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Is there a way to save the show? Indeed, Sebastian…
Five Ways To… get things done like a racer.
A motivational speaker, coach for management and sport leadership, owner of her own consulting company, Tina Thörner gives us five lessons that she has learned in the racing world for simply working better. Keep your body up to speed. Make…
My Race Day: Shaikh Salman, CEO of BIC
We’re thrilled to catch up with Shaikh Salman Bin Isa Al Khalifa, the CEO of Bahrain International Circuit. This time he shares how his typical Formula 1 race day looks like. As a race organiser, by the time you get to…
