Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
My Race Day: Kate Walker
Kate Walker, a respected freelance journalist (New York Times, Financial Times, ESPN and motorsport.com) is here today to share her typical Formula 1 Sunday with the Paddock magazine. 7am. I usually either make myself several coffees using the hotel…
The three P’s of Formula 1: Points, Penalties and Prizes
The 2017 Italian Grand Prix served to highlight once again that current Formula 1 regulations around grid penalties for exceeding allocated allowances of power unit components over a season are not fit for purpose. With drivers, teams, and the media…
Mika Salo: six races for the Prancing Horse
There are drivers in the history of Formula 1 who didn’t achieve a lot in terms of results – still, they are remembered for one or another reason. Mika Salo was called in as a substitution for Ferrari when Michael…
Ferrari renews Marlboro partnership
A brief press release issued this morning announced that “Scuderia Ferrari has renewed its multi-year partnership with Marlboro (Philip Morris International)” thereby continuing the “collaboration of over 40 years”. The tobacco company’s association with the team goes back over…
Technical illustrations by Paolo D’Alessio
Once again we have Paolo D’Alessio to share a few technical illustrations of Formula 1 cars with us, and this time it’s a Ferrari! This is a great book with loads of exclusive pictures never seen before! We are excited…
Behind The Scenes Talent: Rob Sinfield
We meet Rob Sinfield, F1 Columnist at DriveTribe.com and creator of www.GrandPrixDiary.com to chat to him about how he sees the sport and business of Formula 1 evolving. You can find Rob on Twitter – @GrandPrixDiary. You constantly work with…
Nico Rosberg and his Silver Arrow
The 2016 F1 World Champion Nico Rosberg visits the Mercedes-Benz Museum in Stuttgart. From now on his Mercedes F1 W07 Hybrid joins the gigantic steep-bank curve of the Museum, next to all the other legendary Silver Arrows from the past.…
Cars, cartoons and collaborations
Ahead of the release for DISNEY PIXAR’s movie Cars 3, models of Lightning McQueen and Jackson Storm had been present in the Formula 1 paddock over the course of the weekend at the British Grand Prix two months ago. What’s…
Formula 1’s digital future
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting new fans, lovers or followers. Unfortunately, Formula 1 is still not having the best days considering the level of interest…
Q&A with Sophie Ogg, Williams F1’s head of communications
Today we welcome Sophie Ogg, Williams F1’s head of communications. She’s here to tell us about her work with the Formula 1 team and what her career in motorsport was like so far. Sophie, how did you become Williams…
How social is the sports media?
We have Iwan Llewelyn, Head of Digital at Soapbox London to tell us about the role of social media in the world of modern business and the specific sector of high-end motorsports. What role does social media play in…
Formula 1 welcomes Champagne Carbon as Official Supplier
Formula 1, the pinnacle of motorsport, is delighted to welcome Champagne Carbon as Official Supplier. Champagne will make its official return to the Formula 1 Grand Prix podium this afternoon, as the top three finishers in the Formula 1…
