Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Tata Communications: not your traditional sponsor
Mehul Kapadia, managing director of Tata Communications’ F1 business, catches up with the Paddock magazine about his company’s relationship with the sport and also touches on his fantasy Formula 1 team! Mehul, what’s your work with Formula 1 like…
Revelation of the year is waving the Australian flag
If last year Max Verstappen was the surprise of the season, this season it is Daniel Ricciardo’s turn. The Aussie has gone through his best year so far in Formula 1. Nevertheless, the year did not start as the Perth-born…
Scuderia Ferrari loses Santander sponsorship
Formula 1 has lost a major blue-chip sponsor as Spanish-based financial giant Banco Santander confirmed it will end its agreement with Ferrari after eight seasons. The announcement came in a statement announcing a new three-year partnership with the UEFA…
Pirelli PZero 2018 Formula 1 Tyre Range
Pirelli launches its new range of 2018 Formula 1 tyres in Abu Dhabi, which adds two extra compounds and colours next year, as well as fresh constructions, compounds and working ranges across the renewed family. These are the main points…
Nicholson Yachts: Boutique creativity
Karen Kelly Shea, President and CEO of Nicholson Yachts, opens up about the yachting industry, possible Formula 1 ties and how being small has worked out great. How would you describe your line of work to an outsider? Nicholson…
GP Extreme becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is pleased to announce a one-off race partnership with GP Extreme at the upcoming Grand Prix in Abu Dhabi. GP Extreme are specialists in providing driving experiences for anyone who is passionate about motorsport – making…
Buemi masters The Pass
Buemi, a former F1 driver takes RB8 car round perilous Tremolastrasse in Switzerland. Sébastien Buemi has undertaken some amazing stunts during his motorsport career, however few can compare with the breathtaking beauty of his twisting drive along the…
Limitless potential
A newly-formed unit of QuintEvents, America’s industry-leading travel/event/experience company, QuintEvents International houses the company’s Formula 1 business, and Keith Bruce, a veteran of the sports and event industry, is leading the Formula One Experiences organisation serving all 20 Formula 1…
Renault’s Cyril Abiteboul: “A lot of things are going to happen over the winter”
By Ryan Werner | Paddock magazine caught up with Cyril Abiteboul, Renault Sport F1’s Managing Director and asked him a few relevant questions. You will be providing engines to McLaren next season; after this, will you consider them your main…
Q&A with Adam Jacobs, Haas F1’s Chief Marketing Officer
By Ryan Werner | It’s very interesting to meet Adam Jacobs, Haas F1 Team’s Chief Marketing Officer and discuss how the team is doing from a marketing perspective. Adam has been with Haas F1 for three years already, joining the…
Top 5 circuits Formula 1 could visit
Formula 1 treks the world over to some very special places, but often there’s a feel like something is missing when it comes to circuits on the calendar which don’t fully capture the essence of the sport for one reason…
SiriusXM: “Our F1 coverage will extend beyond the 2018 season”
By Ryan Werner | Recently Formula 1 announced that they signed a multi-year broadcasting agreement with SiriusXM, the popular satellite radio, and a representative of the company agreed to answer a few of our questions just before the Grand Prix…
