Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Mexican Style Ride with Max Verstappen
Red Bull Mexican Style Ride with Formula 1 Red Bull Racing Driver Max Verstappen in a local bus through Mexico City previous to F1 Mexico Grand Prix on October 26th, 2017. About Max: He’s Max by name, and…
The Strategy Behind… being different.
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of the acquisition process is getting a meeting with a targeted company at an effective level. It’s relatively easy…
Q&A with Eric Boullier, McLaren’s Racing Director
By Ryan Werner | The day before the race at Austin, the Paddock magazine had an opportunity to interview Eric Boullier, McLaren Formula 1’s Racing Director, who was brought on board in 2014, but has been closely involved in Formula…
What Jenson Button’s loss of interest in Formula 1 means to his career
Jenson Button is considered one of the best Formula 1 racers in the world. However, the 37-year-old stated in a recent interview that his passion for F1 racing is now gone due to his father’s death in 2014. Button served…
Brembo Brake Facts – USA
The hardest braking point on the Circuit of the Americas is in front of turn 12. The driver has to slow down around 246 km/h over just 70 meters. The calculated brake energy involved is 2,292 kW. The driver is…
Formula 1 in the USA and Mexico
By Ryan Werner | It all started when a Formula 1 specific track was built in Austin, Texas for the 2012 season, after five years of not having the world’s highest level of car racing competitions in the United States. COTA…
Jess Shanahan: “Anyone who has F1 as their goal can hop in a car and start that journey”
Apart from being a solid motorsport journalist, Jess Shanahan also works in motorsport and runs Racing Mentor. Through this, she coaches racing drivers, and anyone looking for a career in motorsport, on how to be a success and open up…
Where Are They Now: Emerson Fittipaldi
BY ROSA ELENA TORRES | BRAZILIAN RACING LEGEND EMERSON FITTIPALDI HAS WON BOTH THE FORMULA 1 WORLD CHAMPIONSHIP AND THE INDIANAPOLIS 500 TWICE EACH. AS FOR BUSINESS, HE HAS EXERCISED HIS ENTREPRENEURIAL SKILLS SINCE EARLY DAYS, THROUGH HIS WINNING CAREER IN MOTOR RACING…
The luxury of safety
NetJets is the world’s leading business aviation company. Launched in Europe in 1996 and backed by Warren Buffett’s Berkshire Hathaway, the Fractional Ownership Programme provides unmatched freedom and flexibility – all the advantages of owning a private jet, with none…
Brembo brake facts – Japan
The hardest braking point on the Suzuka International Racing Course is in front of turn 16. The driver has to slow down around 228 km/h over just 65 meters. The calculated brake energy involved is 2,182 kW. The driver is…
Re-capturing Formula 1’s authenticity
Simon Chadwick is Professor of Sports Enterprise at Salford University Manchester, where he’s also a Co-Director of the Centre for Sports Business. In addition, Simon is a Senior Fellow of the China Policy Institute at the University of Nottingham and…
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Motorsport has, generally, been slow to…
