Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
We had the pleasure to catch up with the President and CEO of the Canadian Grand Prix, Mr François Dumontier. Mr Dumontier, what’s your personal relationship with the Formula 1 Canadian Grand Prix and the circuit? Well, I started working…
Season Preview of 2018
Paddock magazine is now working on its Season Preview edition, which will include a special report about each and every Formula 1 team’s preparations for the 2018 season. Formula 1 2018 kicked into action last week with the first…
Renault Sport and LaLiga kick-off innovative partnership
Renault Sport Formula One Team and LaLiga are pleased to announce an innovative cross-platform sports partnership that will see LaLiga become Official Football League Partner of Renault Sport Formula One Team. The fusion of Renault Sport Formula One Team and…
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
My Race Day: Adrian Taylor
VIAGP’s New Business Development manager Adrian Taylor shares his typical Formula 1 race Sunday with the Paddock magazine. A Formula 1 Grand Prix for us is quite a relaxing day. The main business meetings arranged for the weekend take place…
Q&A In The Paddock: Mario Isola
We sat down with Mario Isola, Pirelli’s racing manager, to talk about his expectations for this new year and the fresh future of Pirelli within the Formula 1 competition. Mario, what are your expectations for this year? Well, last…
The strategy behind… securing a renewal
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates across a wide range of sports. Their needs are often different, but the one thing that everyone agrees upon is…
Richard Mille becomes Premium Partner of the Alfa Romeo Sauber F1 Team
The Alfa Romeo Sauber F1 Team is delighted to announce that the Richard Mille brand has joined us as Premium Partner for the 2018 FIA Formula 1 season. Richard Mille was founded in Les Breuleux, Switzerland, in 2001, and has…
Max Verstappen on why losing is the worst in Formula 1
Dutchman on new rule changes and why he misses Ricciardo’s smile in off season. Max Verstappen is looking forward to getting back into the Red Bull Racing F1 cockpit this season after a frustrating 2017 ended with him finishing…
Daniel Ricciardo on why Red Bull Racing can title challenge
Daniel Ricciardo believes that he can use a fun and relaxing off season to fuel a bid for his first Formula 1 driver’s title in his fifth season for Red Bull Racing. Also reveals what he misses about Max, and…
Back to Daytona
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the legendary Rolex 24 At Daytona race weekend at the end of January 2018. The company has signed a two-car partnership…
Q&A with Manish Pandey, producer of Amazon Prime’s Grand Prix Driver
Ahead of the launch of Amazon Prime documentary series Grand Prix Driver, a four-part series following McLaren Honda as they embark on the 2017 Formula 1 Season, Jon Wilde caught up with series producer Manish Pandey to discuss how the…
