Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
My Race Day: Fiona Watherston
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for the partner of Mercedes-AMG Petronas Motorsport, Bose. We have Fiona to tell us about her team’s very important work outside the Formula 1 track.…
Is Tatiana Calderón the new face of women in Formula 1?
Racing is a world still dominated by men, however, there’s a woman out there that’s making a name for herself in high-end motorsport. Tatiana Calderón currently is the greatest female representation in Formula 1. Born in Colombia 25 years ago,…
Absolute Taste: The food that fuels Formula 1
Lyndy Redding, Founder of Absolute Taste, is here to tell us about the hospitality side of Formula 1. The challenges With the Formula 1 season in full swing, circuits around the world is buzzing with excitement as the fastest…
History Column: The Brabham fan car
The Brabham BT46B made its debut at the Swedish Grand Prix in Anderstorp in 1978. It won, but the supercar was withdrawn almost immediately. This is its unique one-race story. The 1978 season was all about downforce. Colin Chapman’s…
Richard Mille 11-03 McLaren Watch
McLaren Automotive’s creations aim to incorporate a maximum of Formula 1 technologies and developments in their racing and ‘touring’ cars; tourbillon watches are for Richard Mille what Formula 1 vehicle is for McLaren, a technical crucible from which to extract…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. With all those years in motorsport, logistics to pilot the “race…
Fanatec becomes F1 Official Supplier and Official Sponsor of Esports Series
Formula 1, the pinnacle of motorsport is pleased to welcome Fanatec, world leader in professional simulator hardware, as the Official Sponsor of the F1 Esports Series, as well as the Official Supplier of gaming racing steering wheels and pedals. The…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Stefano Domenicali: “This is a game changer for Lamborghini”
It’s always an absolute pleasure to interview Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini. People, ideas and work combined with technology and innovation are the pillars of Lamborghini. Urus is certainly the most recent expression of…
Hartley: “This sport is much more complicated than it seems from the outside”
Brendon Hartley ended up in Formula 1 almost by surprise. Scuderia Toro Rosso selected him as a full-time driver for 2018: in a season with new tyres, the Italian outfit also faces the challenge of a new engine that gave…
Ricciardo’s Aussie phrase classics for every occasion
Ricciardo’s Aussie phrase classics for every occasion: Aston Martin Red Bull Racing driver chats snags, spiders and hackers. Daniel Ricciardo is one of the most laid back drivers on the F1 circuit when he is out of the car,…
Max Verstappen: “Sometimes you have to make a mistake to learn from it”
Max Verstappen fascinated the world two years ago by winning the Spanish Grand Prix in his debut race with Red Bull. Now, all eyes are fixed on him due to his mistakes, with the one made at the Monaco GP…
