Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
UCL, UCLH and Formula One develop life-saving breathing aids for the NHS
‘Project Pitlane’ is a collective of UK-based Formula 1 teams and their respective technology arms coordinating a response to the UK government’s call for assistance with the manufacture of medical devices. It will pool the resources and capabilities of its…
How COVID-19 is affecting the racing industry
At this complicated, difficult, and certainly challenging time, we at Paddock magazine are glad to talk to an industry veteran John Norman, CEO of EVO and the manager for ISL driver Ryan Norman. John answers a few relevant questions about…
Formula 1 under quarantine
World Health Organisation officially recognised the COVID-19 as a pandemic on March 11. It’s a worldwide disease. And the response is also global. Flights between countries are cancelled around the world, borders are closed, and any mass events are cancelled.…
Daniil Kvyat: “Good or bad, it’s all part of the job”
In January 2005, Toro Rosso’s Daniil Kvyat made his professional debut in motorsports, winning his very first race in Sochi, Russia. During the 2005 and 2006 seasons, Kvyat participated in local events, including the Russian karting championship and cup as…
Why “motorsport has always been expensive” is a worn out response
I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative Sponsorship Summit, which was held recently at the BRDC HQ at Silverstone. The event was hosted by Tom’s Next Level…
Aramco announces long-term partnership with Formula 1
Formula 1 has today announced a new long-term Global Sponsorship deal with Saudi Aramco (Aramco), the world’s leading integrated energy and chemicals company. Aramco will become Formula 1’s sixth Global Partner alongside DHL, Emirates, Heineken, Pirelli and Rolex. Aramco…
The cycling McLaren
At the end of 2018, McLaren announced that it will become a joint venture partner in Bahrain Merida cycling team. It was not the first time that the Woking-based team looked into the world of professional cycling. Back in 2014, they unveiled…
Changing the face of race circuits
Race tracks haven’t really evolved too much in the hundred or so years they have been around, right? We have the traditional “road courses” as race tracks are often referred to, in America, we have the US favourite, the ovals, and the street circuits created around existing towns and…
Reserved for motorsport passion
Reserved for motorsport passion: a motorsport management agency named Red River Sport, created and run by professional racing driver Johnny Mowlem, is unique for managing the racing activities of amateur “gentleman drivers”, and it currently works with Deutsche Bank’s former…
Meet Scuderia AlphaTauri, F1’s most fashionable team
Scuderia AlphaTauri (the most fashionable team!) Honda F1 car unveiled with new livery to over 500 guests and media representatives at launch. The latest name in Formula 1 renewed the sport’s tradition of hosting a live launch presentation on…
You don’t have to be a champion to be a winner
By Colin Windell | This motorsport-inspired book by former Kyalami manager, founder of Motorsport Industry Association, and Paddock magazine’s good friend Brian Sims is a valuable insight into the world of creating opportunity. Let’s open a few pages. When…
Mercedes illustrations by Paolo D’Alessio
This time the great Paolo D’Alessio shares the illustrations of the 2014-2019 Mercedes Formula 1 cars with the Paddock magazine. Enjoy! Paolo d’Alessio, a journalist and technical artist in motorsport since 1978, specialises in cutaway drawings of the most…
