Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Why “motorsport has always been expensive” is a worn out response
I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative Sponsorship Summit, which was held recently at the BRDC HQ at Silverstone. The event was hosted by Tom’s Next Level…
Aramco announces long-term partnership with Formula 1
Formula 1 has today announced a new long-term Global Sponsorship deal with Saudi Aramco (Aramco), the world’s leading integrated energy and chemicals company. Aramco will become Formula 1’s sixth Global Partner alongside DHL, Emirates, Heineken, Pirelli and Rolex. Aramco…
The cycling McLaren
At the end of 2018, McLaren announced that it will become a joint venture partner in Bahrain Merida cycling team. It was not the first time that the Woking-based team looked into the world of professional cycling. Back in 2014, they unveiled…
Changing the face of race circuits
Race tracks haven’t really evolved too much in the hundred or so years they have been around, right? We have the traditional “road courses” as race tracks are often referred to, in America, we have the US favourite, the ovals, and the street circuits created around existing towns and…
Reserved for motorsport passion
Reserved for motorsport passion: a motorsport management agency named Red River Sport, created and run by professional racing driver Johnny Mowlem, is unique for managing the racing activities of amateur “gentleman drivers”, and it currently works with Deutsche Bank’s former…
Meet Scuderia AlphaTauri, F1’s most fashionable team
Scuderia AlphaTauri (the most fashionable team!) Honda F1 car unveiled with new livery to over 500 guests and media representatives at launch. The latest name in Formula 1 renewed the sport’s tradition of hosting a live launch presentation on…
You don’t have to be a champion to be a winner
By Colin Windell | This motorsport-inspired book by former Kyalami manager, founder of Motorsport Industry Association, and Paddock magazine’s good friend Brian Sims is a valuable insight into the world of creating opportunity. Let’s open a few pages. When…
Mercedes illustrations by Paolo D’Alessio
This time the great Paolo D’Alessio shares the illustrations of the 2014-2019 Mercedes Formula 1 cars with the Paddock magazine. Enjoy! Paolo d’Alessio, a journalist and technical artist in motorsport since 1978, specialises in cutaway drawings of the most…
If I Ran F1: Edison James
Edison James is a barrister, freelance writer and blogger who lives in West London. In addition to a very strong passion for motor racing, he also has a love for sailing. He recently sailed across the Atlantic from Martinique to…
Red Bull Racing run to the hills
To fill the void between the Hungarian and Belgian races, the Team packed an RB8 into the back of a transporter, crated up test and reserve driver Sébastien Buemi and headed for the hills. The destination: the foothills of the…
Sponsor in focus: Pirelli
By Natalia Panteleeva | “We believe in moving everyone forward through technological and social progress, constantly pushing innovation in a cultured and considerate manner.” Such words are declared to the world by the Pirelli company. Let’s take a closer look…
Daniel Ricciardo’s performance coach: “There always has to be time to learn and rest”
Daniel Ricciardo, the smiling honey badger of Formula 1, has made a name from himself based on his consistency in a sport that strives for perfection. But what is the secret behind his outstanding performance? In an interesting conversation with…
