Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Give me Liberty or give me death
By Steve Madincea | Patrick Henry was a founding father of America representing the state of Virginia. At an extremely crucial point in the formation of the United States, Henry rallied his fellow Virginians, some openly for and some openly…
Mercedes-AMG Petronas Motorsport link up with Thomas Cook Sport
Mercedes-AMG Petronas is pleased to announce a new agreement with Thomas Cook Sport, the UK’s leading sports travel operator, which will offer Formula One fans around the world the chance to experience a unique concept at four Grands Prix this…
Gene Haas: The art of balance
Owner of Haas F1 Team, Gene Haas talks about his team’s evolution, American drivers and the racing bug. Your debut season was hard, but you found success. You could argue that your sophomore year was harder because there was…
If I Ran F1: Jonathan Legard
A known and respected Formula 1 commentator, broadcaster, presenter and journalist Jonathan Legard shares his take on what he would do if he ran the sport of Formula 1. They always say that if a car looks good it…
2018 Formula 1 Season Preview
What will the 2018 Formula 1 season hold for us? More of the same? Mercedes and Hamilton at the front, Ferrari looking threatening but never really getting close enough to open their DRS to challenge for the championship, and Sauber…
DHL extends logistics partnership with Formula 1
DHL expands existing cooperation as Official Logistics Partner of Formula 1. Acquisition of DOT complements motor-sports logistics portfolio of DHL. Formula 1 will open the 2018 season with the Rolex Australian Grand Prix in Melbourne on March 23-25. With 21…
South African Grand Prix: 25 years of silence
From 1962, the South African GP was a stable point in the early months of the Formula 1 season. The last Grand Prix race there was run 25 years ago – and there is almost no chance of a return.…
Legal Column: The quick progress of the new overlords
By Simon John O’Brien and Robert J. Lack | It’s been just over a year since Liberty Media Corporation completed their purchase of Formula 1 at an $8 billion enterprise value. At the time of the purchase, Formula 1, as…
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
We had the pleasure to catch up with the President and CEO of the Canadian Grand Prix, Mr François Dumontier. Mr Dumontier, what’s your personal relationship with the Formula 1 Canadian Grand Prix and the circuit? Well, I started working…
Season Preview of 2018
Paddock magazine is now working on its Season Preview edition, which will include a special report about each and every Formula 1 team’s preparations for the 2018 season. Formula 1 2018 kicked into action last week with the first…
Renault Sport and LaLiga kick-off innovative partnership
Renault Sport Formula One Team and LaLiga are pleased to announce an innovative cross-platform sports partnership that will see LaLiga become Official Football League Partner of Renault Sport Formula One Team. The fusion of Renault Sport Formula One Team and…
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
