Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. How…
Five ideas for Formula 1
Below are five ideas from our very own dedicated motorsport hitman Stephen Camp on how Formula 1 could be improved. Enjoy! [icon type=”circle” size=”small” class=”null” name=”youtube-play”] Boosting TV Not limiting greater engagement to just the fan at the track, but…
The future front line of Formula 1
Lewis Hamilton and Sebastian Vettel are definitely the present and main characters of 2017. But who will take over after them? This year’s grid is full of young faces eager to make a name for themselves in Formula 1’s future.…
Q&A In The Paddock: António Félix da Costa
By Rosa Elena Torres | We catch up with António Félix da Costa, who’s racing for Team MS Amlin Andretti and developing the new WEC car for BMW for a short interview about Formula E and Formula 1. What motivated you to start racing…
Renault Sport Formula One Team secures Babcock MSS Protection
Renault Sport Formula One Team is proud to announce Babcock Managed Security Services (MSS) as its new cybersecurity partner. Babcock MSS trusted across governmental, health, financial and gaming sectors, is now providing world-class protective monitoring services to safeguard the…
Pascal Wehrlein: “I try not to focus too much on the future because that may distract me”
His second year in Formula 1 did not start the best way. Having missed the first two races due to an injury, his decision cast criticism and yet he came back stronger. We have talked with Pascal Wehrlein about the difficult…
Unifin partners with Sahara Force India
Sahara Force India is pleased to welcome Unifin, a specialist financial services firm, as a team partner for the 2017 season. The Unifin logo will appear on the side of the VJM10 chassis at this year’s Mexican Grand Prix,…
CEO of Yas Marina Circuit: “Formula 1 is a human story in a hi-tech world”
It’s been a long time since we talked with Yas Marina Circuit’s Chief Executive Officer, Al Tareq Al Ameri. This time he opens up about the sport’s image and what changes might that bring to the fans and professionals. Has…
100 Most Influential People in F1, 2017
2017 – Paddock magazine presents the seventh 100 Most Influential People in Formula 1 list. It’s our very own annual register of the most powerful people in the industry. This year the subject of influence in Formula 1 is as sensitive as…
Five Ways To… learn from other industries
There’s an infinity of subjects that could be compared between different race series and sports sanctioning bodies. Sports marketing specialist Ryan Werner, who’s in charge of Sponsor Relations at The Racers Group, gives us five things Formula 1 could learn…
Gossip Grip: Formula fun
Formula fun by Kunal Shah and Mithila Mehta | Thankfully, the 2017 Formula 1 season is just not like any previous ones. Apart from having two legendary teams and drivers battle for top honours in races with a heady mix of…
Inside The Team: Force India’s kitchen
We asked the food professionals at Sahara Force India to tell us how they take care of their VIP guests. Sahara Force India is a friendly, open and fun team. We want our guests to have an unforgettable experience and…
