Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Estrella Galicia 0,0 partners with Scuderia Ferrari for the 2021 season
Scuderia Ferrari Mission Winnow is pleased to announce the arrival of a new Team Partner: Estrella Galicia 0,0 (The Galician Star) which, as of now, will be the “Official Beer” of the Scuderia. Mattia Binotto – Managing Director &…
Girard-Perregaux named as an official watch partner of Aston Martin
Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on…
Zadara becomes Sauber’s official cloud supplier
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, has named Zadara, the US-based leader in edge cloud services, as the team’s Official Cloud Supplier. This partnership marks a new…
OMP Racing becomes official technical supplier to Williams
Williams Racing is pleased to welcome OMP Racing as an Official Supplier of technical performance products for the 2021 Formula 1 season and beyond. OMP Racing is a world leader in the design and manufacture of safety components for…
Financial Times and Williams renew their partnership
Financial Times and Williams Racing are pleased to announce a renewal of the team’s partnership agreement ahead of the 2021 Formula1 season. The partnership, which started in 2019 now enters its third season and since then has increased both…
Replay denim and Aston Martin partner up for 2021 season
The Aston Martin Cognizant Formula 1 Team today welcomes Replay as the team’s Official Denim Partner. The news sees the premium Italian jeans brand partner with Aston Martin Cognizant Formula 1 Team at a pivotal time, as the Aston Martin…
Shell renews a multi-year partnership with Scuderia Ferrari
Shell renews a multi-year innovation partnership with Scuderia Ferrari. The decades-long technical and commercial agreement continues in a multi-year partnership with a focus on sustainability and technology transfer, from track to road. This new chapter of one of the…
Getty Images becomes official photo agency of Formula 1
Getty Images, a world leader in visual communications, today announced it has become the Official Photographic Agency of Formula 1. From 2021, Getty Images will cover every F1, F2, F3 and Porsche Super Cup race with its world-class team of…
Acer and Alfa Romeo extend their partnership for 2021 season
Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula 1 world championship, announced the two companies will extend their partnership into the 2021 season. Having entered a valuable partnership in 2020,…
Cisco Webex teams up with McLaren Racing
McLaren Racing yesterday announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. The Cisco Webex platform will be integrated into McLaren Racing day-to-day activities to drive collaboration across all…
Livinguard teams up with Alfa Romeo Racing for 2021 season
Livinguard, a hygiene technology leader, has joined Sauber Motorsport, which operates and manages the Alfa Romeo Racing ORLEN entry in the Formula One world championship, to supply race team, engineers, and ground staff with a state-of-the-art health and safety solutions…
Coca-Cola and McLaren extend their partnership
Coca-Cola, an iconic beverage brand continues as the Official Soft Drinks Partner of the McLaren Formula 1 team. McLaren Racing today announced a partnership extension with The Coca-Cola Company, which will see the iconic beverage brand continue as the…
