Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
EPOS teams up with Aston Martin F1 for 2021 season
EPOS teams up with Aston Martin Cognizant Formula One Team as Global Audio Partner. Pioneering audio technology and innovation leaders to help drive the team. When Aston Martin returns to the F1 grid next month, the team will benefit…
Singha and Sauber Motorsport continue history together
Singha Corporation and Sauber Motorsport will add another chapter to their history together as the two brands announce an extension of their partnership for the 2021 season – the third year of this relationship. Singha Corporation is a subsidiary of…
The Scuderia takes to the track from Monday with seven drivers
The start of the Formula 1 season is not far off and Scuderia Ferrari is firing up the engines for five days of testing at the Fiorano track, involving seven of the Maranello marque’s drivers. They include race drivers, Carlos…
Maya Weug joins Ferrari Driver Academy
Maya Weug – the 16-year-old Dutch wins the final stage of the FIA Girls on Track-Rising Stars programme. 16-year-old Maya Weug is about to make history with Ferrari. The Dutch girl, born in Spain, with a Belgian mother and a Dutch father,…
Jenson Button is back at Williams Racing
21 years after first signing with the team as a little-known 20-year-old, Williams Racing is delighted to welcome back 2009 Formula One World Champion Jenson Button to Grove, this time in the capacity of Senior Advisor in a multi-year agreement.…
Alpine at the forefront of Renault’s innovation
Alpine announced today its plans for long-term growth as Groupe Renault’s brand dedicated to innovative, authentic and exclusive sportscars. Current activities of Alpine cars, Renault Sport Cars and Renault Sport Racing will be united as one entity under the…
Aston Martin returns to F1 grid with Cognizant as title sponsor
With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One. The new era has officially begun. Aston Martin finally reveals the first look at the…
Mercedes increases technical partnership with Williams Racing for 2022
Mercedes-AMG Petronas are pleased to confirm that they have expanded their technical collaboration with Williams Racing to include the supply of certain transferable components from 2022. Mercedes-Benz Power Units have powered Williams Racing since the hybrid era began in…
Sergio Perez to drive for Red Bull Racing in 2021
Sergio Perez of Mexico to race alongside Max Verstappen for the team in 2021. Red Bull Racing can today confirm that Sergio Perez will join the Team and race alongside Max Verstappen in the 2021 FIA Formula One World Championship.…
Yuki Tsunoda to race for Scuderia AlphaTauri in 2021
Yuki Tsunoda to partner Pierre Gasly on the grid for the 2021 World Championship. Scuderia AlphaTauri has announced that Japanese driver Yuki Tsunoda will partner Pierre Gasly during the 2021 FIA Formula 1 World Championship. Here is all you…
MSP Sports Capital invests in McLaren Racing
MSP Sports Capital acquires significant minority shareholding. Introduction of partner capital and expertise forms part of the Group’s ongoing strategy. The transaction values McLaren Racing at £560m post-money and strengthens team’s long-term plan for regular Formula 1 championship contention. Reaffirms team’s…
Accelerate 25 programme by Mercedes-AMG Petronas F1 Team
The Mercedes-AMG Petronas Formula One Team is pleased to announce Accelerate 25; a five-year programme to mark the formalisation of the vision to become a more diverse and inclusive team. With the launch of black livery at the start…
