Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Ferrari Trento becomes the official spark of F1
Ferrari Trento has been named the Official Sparkling Wine of Formula 1. Announced globally ahead of the start to the 2021 FIA Formula 1 World Championship in Bahrain, the prestigious three-year partnership will see Ferrari Trento’s award-winning sparkling wine become…
Crypto.com partners with Aston Martin Cognizant F1 Team
Crypto.com, a cryptocurrency trading platform with the world’s fastest-growing crypto app joins the Aston Martin Cognizant Formula One Team. Ahead of its 2021 Formula One car launch tomorrow, Aston Martin Cognizant Formula One Team has announced a global partnership…
NetApp joins Aston Martin F1 Team
NetApp, a global, cloud-led, data-centric software company, and Aston Martin Cognizant Formula One Team today announce a multi-year partnership as the world-famous car company gears up for its return to Formula One competition. After more than 60 years away, the…
Ravenol extends its partnership with Aston Martin Cognizant F1 Team
Today’s announcement sees RAVENOL become Global Lubricant Partner as the British carmaker returns to the F1 grid for the first time in more than 60 years. When Sebastian Vettel and Lance Stroll line up for the first race, their…
Peroni Libera 0.0% joins Aston Martin Cognizant F1 Team
Peroni Libera 0.0%, the Super Premium alcohol-free beer brand, today announces a long-term, multi-year partnership with the Aston Martin Cognizant Formula One Team. The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and aspirational alcohol-free…
Adler Group and Sauber Motorsport continue their partnership
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, will be extending its partnership with the Adler Group for a third season running. Having first joined forces in 2019, the…
Richard Mille launches a multi-year partnership with Scuderia Ferrari
Richard Mille is delighted to announce its new partnership with one of the world’s most iconic brands – Ferrari. Founded in 1947 by the legendary Enzo Ferrari, the company has always been ahead of the field, driving towards excellence both…
Brembo and Scuderia Ferrari continue their partnership
Scuderia Ferrari Mission Winnow is pleased to announce the continuation of its relationship with Brembo SpA. The manufacturer of high-performance brake systems, clutches and other components for the racing industry continue as a Technical Partner. The partnership dates back over 45 years…
Acronis and Williams F1 extend their partnership
Williams Racing yesterday announced an extension to its multi-year partnership with Acronis, a global leader in cyber protection. The company will continue as the Official Cyber Protection Partner of the team, building on our previous partnership and delivering innovative data…
SentinelOne joins Aston Martin as an official cyber security partner
SentinelOne, the autonomous cybersecurity platform company, is announced today as the Official Cybersecurity Partner of Aston Martin Cognizant Formula 1 Team, as Aston Martin makes its return to Formula One™ after an absence of 61 years. SentinelOne’s new partnership…
BWT partners with Aston Martin Cognizant F1 team
Ahead of the reveal of the Aston Martin Cognizant Formula One car a week from today, the team is pleased to announce a partnership with Austrian water technology specialist BWT – Best Water Technology. BWT’s relationship with the team…
America Movil and Red Bull Racing are charging into the 2021 F1 season
America Movil and Red Bull Racing are charging into the 2021 Formula One season together after forging a new partnership this year. One of the world’s largest telecommunications companies, America Movil is the parent company of A1, Telcel, Infinitum…
