Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Drive Coffee becomes an official coffee supplier to Formula 1
Formula 1 has announced Drive Coffee as its Official Coffee Provider, as part of an exciting new multi-year partnership, ahead of the upcoming 2021 FIA Formula One World Championship. As the first speciality coffee company to carry the designation in…
Honibe and Williams Racing sign a partnership agreement
Williams Racing is delighted to welcome pioneering health and wellness brand Honibe (pronounced honey-bee) as an Official Partner of the team ahead of the 2021 FIA Formula One season. With a focus on quality and purity, Honibe creates convenient honey-centric…
Bitci.com and McLaren Racing sign a multi-year partnership agreement
Bitci.com and McLaren Racing will launch their own official fan token. McLaren Racing has today announced a new long-term partnership with Bitci.com which will see the cryptocurrency exchange become an official partner of the McLaren Formula 1 team. In…
RAW organic sports drink partners with Alpine F1 Team
Alpine F1 Team is delighted to confirm a new partnership with the RAW organic sports drink. RAW is the first 100% organic isotonic drink in the global market. It offers healthy hydration for athletes and is made with organic…
Herjavec Group is appointed as the official cyber security services provider to Formula 1
Herjavec Group, Cyber Operations leader, has been named as its Official Cyber Security Services Provider to Formula 1®. Herjavec Group has been recognised as one of the world’s most innovative Managed Cyber Security Services Providers, with the sole mission of…
Ugo Ugochukwu is signed by McLaren Racing
Ugo Ugochukwu, the promising young driver and a rising star, was recently crowned FIA European karting champion. McLaren Racing announced on Monday that it has signed a long-term agreement with Ugo Ugochukwu, the promising young driver from the USA, who…
In the Pit Lane: The question remains who owns Williams F1?
Back in August 2020, the F1 world learned that the historic and much-loved Williams F1 Team had been sold to American private investment company Dorilton Capital for £135m thus ending Sir Frank Williams 43 years at the helm. Williams…
HEXIS and Alpine F1 extend their technical partnership
HEXIS and Alpine F1 Team have signed a second technical collaboration for the supply of vinyl signs that will accompany the implementation of the Alpine F1 Team’s multi-site visual identity, both at the circuit and the French racing team’s headquarters.…
Memento Group becomes an official licensee to Alpine F1 Team
Alpine F1 Team has announced that it will continue its licensed partnership with The Memento Group under its new brand. The partnership, which involves the official Formula One memorabilia website F1 Authentics, will bring fans of the sport closer to…
Hummel – official Red Bull Esports kit partner
Hummel and Red Bull Racing Esports Team will head into the sim racing season in style thanks to leading sport and lifestyle brand joining the charge as Official Team Kit Partner. The Danish brand has a rich heritage in the…
T2M partners with Alpine F1 Team
T2M, a mobile gaming controller leader, has announced a partnership with Alpine F1 Team to develop a custom version of their Rotor Riot controller, a mobile gaming controller for iOS devices. The Alpine F1 Team Rotor Riot controller, co-branded…
Scalmalloy is utilised by Sauber Engineering
Sauber Engineering delivered another demonstration of its expertise and outstanding process know-how by receiving the certification to utilise Scalmalloy® in its Additive Layer Manufacturing (ALM) processes. Scalmalloy®, an aluminium-magnesium-scandium alloy, is a lightweight material with high strength characteristics, developed and…
