Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Williams Racing partner with Dorilton Ventures
Williams Racing is pleased to announce Dorilton Ventures as an Official Partner of the Team. Dorilton Ventures leads significant minority investments in early to mid-stage technology companies focused on data-centric segments such as enterprise IT infrastructure, data science, and cybersecurity.…
AlphaTauri Fashion styles Red Bull Racing
Red Bull Racing Honda is pleased to announce it is charging into the longest Formula One season in style thanks to its new Official Travel Wear Partner, AlphaTauri fashion. With this year’s Formula One World Championship taking place at…
The Point.1888 and Williams Racing sign a licensing agreement
Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing program. The Point.1888 will work with Williams Racing to extend its licensing operation using a retail-first methodology, creating an extensive range…
Alfa Romeo Racing takes off with GlobeAir
Alfa Romeo Racing ORLEN will take to the skies in style, comfort, and efficiency thanks to the extension of its partnership with GlobeAir, the leading European private jet operator, for a fourth year. Offering time-saving and on-demand charter flights in…
Floyd Luggage partner with Alfa Romeo Racing
Alfa Romeo Racing ORLEN has bagged a new partnership with Floyd Luggage, which will supply the team with a range of suitcases for its travelling staff as they embark on the 2021 Formula 1 season.Floyd, based in the Bavarian capital,…
Darktrace and McLaren Racing extend their partnership
McLaren Racing announced an extended and enhanced multi-year partnership with Darktrace, as the Official AI Cyber Security Partner of the McLaren Formula 1 and Arrow McLaren SP teams, marking the introduction of the world’s leading cyber-AI company to INDYCAR.Darktrace’s Cyber…
Miami Grand Prix is added to the 2022 F1 calendar
Formula 1 is heading back to Florida, with the news that the brand-new Miami Grand Prix will join the F1 calendar in 2022.The race – set to be the first since 1959 in the US state – will be held…
Technogym renews Scuderia Ferrari partnership
Scuderia Ferrari Mission Winnow is pleased to announce the renewal of its partnership with Technogym, a world leader in equipment and digital technology, focusing on fitness, wellness and sport.Technogym has worked with Ferrari for over 20 years, supporting its drivers…
TAG Heuer and Red Bull Racing renew their partnership until 2024
After five successful seasons together, Red Bull Racing Honda and TAG Heuer are pleased to announce a partnership extension until 2024, with the legendary Swiss watch manufacturer continuing as the Team’s Official Timekeeper. The conclusion of the new agreement comes…
Ogio and Aston Martin F1 Team sign a partnership agreement
The combination of illustrious heritage, progressive technology and slick innovation will bring a different dimension to Formula One™ this season, as OGIO joins forces with the new Aston Martin Cognizant team.Aston Martin makes its iconic return to the highest level…
KX Systems and Williams Racing sign a partnership agreement
KX Systems is pleased to share that it is an official supplier for Williams Racing. The agreement will see KX Systems implement a total analytics solution, combining real-time analytics, a time-series database, complex event processing, machine learning and data visualisation…
Playseat and Red Bull Racing formed an Esports partnership
Red Bull Racing Esports has teamed up with global gaming seat company Playseat, forming a partnership that will drive the Esports Team’s performance to new levels and bring our fans closer to the sim-racing world. The partnership sees Playseat…
