Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
ROKiT Williams Racing announces new partnership with Precision Hydration
ROKiT Williams Racing is pleased to announce Precision Hydration as an Official Supplier of the team. Precision Hydration are leaders in athlete and sweat testing and science of sports hydration. In Formula 1 both the cars and the people…
Senna Sempre: Lotus celebrates 35th anniversary of Ayrton Senna’s first Formula 1 win
It was 35 years ago today, in monsoon conditions, that a determined young Brazilian raced to his first Formula 1 victory and cemented his name in motorsport folklore. It was Sunday 21 April and the 1985 Portuguese Grand Prix.…
Ferrari continues its efforts to fight the Covid-19 pandemic
Collaboration to produce valves for respirators and fittings for protective masks. Ferrari has started to produce respirator valves and fittings for protective masks at its Maranello plant as one of its initiatives in support of health workers treating coronavirus…
UCL, UCLH and Formula One develop life-saving breathing aids for the NHS
‘Project Pitlane’ is a collective of UK-based Formula 1 teams and their respective technology arms coordinating a response to the UK government’s call for assistance with the manufacture of medical devices. It will pool the resources and capabilities of its…
Aramco announces long-term partnership with Formula 1
Formula 1 has today announced a new long-term Global Sponsorship deal with Saudi Aramco (Aramco), the world’s leading integrated energy and chemicals company. Aramco will become Formula 1’s sixth Global Partner alongside DHL, Emirates, Heineken, Pirelli and Rolex. Aramco…
Mercedes-AMG Petronas Announces Principal Partnership with INEOS
The Mercedes-AMG Petronas Formula One Team is delighted to announce a new five-year principal partnership with global manufacturer INEOS. The agreement sees INEOS extend its existing performance partnership to become the principal partner of the team and increase its position…
Meet Scuderia AlphaTauri, F1’s most fashionable team
Scuderia AlphaTauri (the most fashionable team!) Honda F1 car unveiled with new livery to over 500 guests and media representatives at launch. The latest name in Formula 1 renewed the sport’s tradition of hosting a live launch presentation on…
McLaren Racing and Darktrace announce new partnership
Darktrace Becomes the Official AI Cyber Security Partner of McLaren Racing. Darktrace, the world’s leading cyber AI company, today announced a multi-year partnership with McLaren Racing, as its AI Cyber Security Partner. The partnership will involve a technical integration…
Mercedes-AMG Petronas and AMD Announce Multi-Year Partnership
The Mercedes-AMG Petronas Formula One Team is delighted to announce today a multi-year partnership with high-performance computing leader AMD (NASDAQ: AMD), a technology supplier of supercomputing, simulation, PC and data centre technologies. The new partnership combines the two companies’ passion…
Verstappen extends Aston Martin Red Bull Racing deal
Dutchman signs until the end of 2023 ahead of new F1 season alongside Albon. Max Verstappen has extended his Aston Martin Red Bull Racing contract until the end of the 2023 season ahead of the new Formula One World…
Brazilian Grand Prix – Racing In Aytron‘s Land
Sunday’s race will be the 47th Brazilian Grand Prix. It first appeared on the Formula 1 World Championship calendar in 1973 and has been a permanent fixture ever since. It has been held at just two circuits, Jacarepaguà and it’s…
Ciao Niki
Ferrari pays tribute to the Austrian champion. A workaholic, a computer-like brain ahead of his time, a stickler for detail who could separate emotion and rational thought and go straight to the heart of the matter. But at the…
