Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Axitea becomes Official Partner of the Alfa Romeo Sauber F1 Team
Sauber F1 Team announced that Axitea SpA, a company controlled by the Stirling Square Capital Partners private equity fund, has become a new Official Partner of the Alfa Romeo Sauber F1 Team. As a global security provider, Axitea will…
Williams Martini Racing announce a new partnership with Omnitude
Omnitude and Williams Martini Racing have partnered today to look at how blockchain technology can become a crucial tool within a Formula One team. Enterprise middleware technology provider Omnitude will work with the team to explore how blockchain technology could…
Formula 1 to launch live show on Twitter
Formula 1’s digital expansion continues apace, with another important addition: an F1 Live Show exclusively on Twitter… As of the Spanish Grand Prix and for a further nine rounds of the 2018 FIA Formula 1 World Championship, followers of the…
Singapore Airlines extends title sponsorship of Formula 1 Singapore Grand Prix
Singapore Airlines (SIA) today announced that it will extend its title sponsorship of the Formula 1 Singapore Grand Prix for another two years, until 2019. Singapore Airlines first signed as Title Sponsor in 2014, initially for two years. The…
Mercedes-AMG Petronas Motorsport link up with Thomas Cook Sport
Mercedes-AMG Petronas is pleased to announce a new agreement with Thomas Cook Sport, the UK’s leading sports travel operator, which will offer Formula One fans around the world the chance to experience a unique concept at four Grands Prix this…
McLaren announce one-race partnership with Gandys
Mclaren teams up with the adventurous British lifestyle brand Gandys for the Australian Grand Prix. Gandys was founded by brothers Rob and Paul Forkan, who were inspired to start the brand after tragically losing both their parents in the…
DHL extends logistics partnership with Formula 1
DHL expands existing cooperation as Official Logistics Partner of Formula 1. Acquisition of DOT complements motor-sports logistics portfolio of DHL. Formula 1 will open the 2018 season with the Rolex Australian Grand Prix in Melbourne on March 23-25. With 21…
Mercedes-AMG Petronas Motorsport and TIBCO Extend Partnership
Success in 2017 Leads to Expanded Collaboration for Enhanced Performance. Mercedes-AMG Petronas Motorsport is delighted to confirm that the team has extended its partnership with TIBCO Software Inc., a global leader in integration, API management, and analytics. The expanded partnership…
Garage Italia partners with the Alfa Romeo Sauber F1 Team
Sauber F1 team is delighted to announce that the Alfa Romeo Sauber F1 Team is partnering with Garage Italia, a creative company with its headquarters in Milan, that offers customization services for cars, motorcycles, airplanes, helicopters and boats. In…
Renault Sport and LaLiga kick-off innovative partnership
Renault Sport Formula One Team and LaLiga are pleased to announce an innovative cross-platform sports partnership that will see LaLiga become Official Football League Partner of Renault Sport Formula One Team. The fusion of Renault Sport Formula One Team and…
Force India F1 Team partners with Duo
Force India is pleased to announce a new partnership with DUO, a market leading industrial engineering brand, for the 2018 season. DUO’s logos will be visible on the team’s 2018 car next week when the covers are pulled off…
Pemex partners with Force India F1 Team for 2018 season
Sahara Force India is delighted to announce a new partnership with Pemex, petroleum brand from Mexico. The PEMEX logos were visible on the wing mirrors of the VJM11 when Sergio Perez and Esteban Ocon pulled the covers off their 2018…
