Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Renault Sport announce partnership with RCI bank and services
Renault Sport Formula One Team is pleased to welcome RCI Bank and Services as a partner of the Formula 1 team. RCI Bank and Services will appear on the R.S.17 from this weekend’s Malaysian Grand Prix. As a subsidiary…
Driving future innovation – Aston Martin Red Bull Racing
The rumours are true: in 2018 Red Bull will race as Aston Martin Red Bull Racing. Today Red Bull announced Aston Martin as their title partner from the 2018 season. They’ve been working with the world famous sportscar maker for…
Fast start for Williams in new fan engagement campaign
Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One. BT Sport…
McLaren Racing and Renault Sport Racing confirm partnership
Following lengthy talks, Renault Sport Racing and McLaren Racing are pleased to announce they have agreed on an engine supply partnership for 2018, 2019 and 2020 seasons. The deal will see Renault Sport Racing supply McLaren with Formula 1 power…
Scuderia Toro Rosso to join forces with Honda
Scuderia Toro Rosso is pleased to announce that it has reached a multi-year agreement with Honda Motor Co. Ltd. to run Honda power units starting from the 2018 Formula 1 season. Franz Tost (Scuderia Toro Rosso, Team Principal): “Everyone in…
Mercedes-AMG Petronas Motorsport and Rubrik announce new partnership
Mercedes-AMG Petronas Motorsport today confirms a new team partnership with Rubrik, specialists in Cloud Data Management. With data volumes, backup and recovery requirements becoming ever more demanding in Formula One, the team is investing in class-leading technology in…
Flex-Box becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is delighted to announce a one-time race partnership with Flex-Box at the upcoming Singapore Grand Prix. Flex-Box is a global company, which specializes in manufacturing shipping containers. During this year’s Singapore Formula 1 Grand Prix, the…
McLaren Honda & Hookit sign long-term partnership
McLaren Honda is pleased to announce a long-term partnership with Hookit, a leading digital analytics and valuation platform in sports marketing. As the team’s official digital valuation partner, Hookit will measure, value and help optimise the ROI the team…
Ferrari renews Marlboro partnership
A brief press release issued this morning announced that “Scuderia Ferrari has renewed its multi-year partnership with Marlboro (Philip Morris International)” thereby continuing the “collaboration of over 40 years”. The tobacco company’s association with the team goes back over…
WyndyMilla to supply Sahara Force India with custom bikes
Custom British bike brand, Wyndymilla has partnered with the Sahara Force India Formula One team. The partnership will see Wyndymilla supply the team with custom painted bikes in team livery for its two drivers, Esteban Ocon and Sergio Pérez as…
Mercedes-AMG Petronas Motorsport announces new partnership with NetJets
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with NetJets, the worldwide leader in private aviation. With an expanding race calendar and resulting in greater travel burden on both race drivers and team members, the Team has…
Formula 1 welcomes Champagne Carbon as Official Supplier
Formula 1, the pinnacle of motorsport, is delighted to welcome Champagne Carbon as Official Supplier. Champagne will make its official return to the Formula 1 Grand Prix podium this afternoon, as the top three finishers in the Formula 1…
