Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Ferrari and UPS renew the sponsorship agreement
Scuderia Ferrari Formula 1 team have announced a multi-year extension of their partnership with global logistics and shipping giant UPS. The US-based company’s branding will continue to appear on the side of Ferrari’s cars during races in the elite…
New Formula 1 deal: Snap Inc., the company behind Snapchat
Formula 1 has stepped further into the realms of social media with the announcement they will be working with Snap Inc. who are behind the Snapchat platform. This is the first collaboration of its kind with a major digital and…
Additive Industries becomes Technology Partner of the Sauber F1 Team
The Sauber F1 Team is proud to announce Additive Industries as a Technology Partner as of July 1. Additive Industries is a Netherlands based company specialised in industrial metal Additive Manufacturing. Sauber already has over 10 years of experience in…
Renault Sport Formula One Team secures Babcock MSS Protection
Renault Sport Formula One Team is proud to announce Babcock Managed Security Services (MSS) as its new cybersecurity partner. Babcock MSS trusted across governmental, health, financial and gaming sectors, is now providing world-class protective monitoring services to safeguard the…
Ferrari renews Riva Yachts sponsorship
Formula One giants Ferrari has extended their commercial agreement with luxury yacht manufacturer Riva. The Ferretti Group-owned company’s branding will continue to be present on the Maranello team’s race livery. It will also adorn the helmets and race overalls…
Unifin partners with Sahara Force India
Sahara Force India is pleased to welcome Unifin, a specialist financial services firm, as a team partner for the 2017 season. The Unifin logo will appear on the side of the VJM10 chassis at this year’s Mexican Grand Prix,…
Sahara Force India launches partnership with Sportbible
Sahara Force India is pleased to announce a new partnership with Sportbible. One of the fastest-growing sports communities in the digital world, Sportbible provides news, entertainment and a platform for discussion for thousands of young sports fans from the UK…
Renault Sport Formula One team expresses passion for colour with Ixell
Renault Sport Formula One Team is proud to announce that it has combined forces with Groupe Renault partner ixell, who will become the Official Paint Partner of Renault Sport Formula One Team. Just like Renault Sport, ixell was created…
Mercedes-AMG Petronas Motorsport announces new partnership agreement with TIBCO
Mercedes-AMG Petronas Motorsport is delighted to welcome TIBCO Software Inc., a global leader in integration, API management and analytics, to the team in a new partnership agreement. As an Official Team Partner, TIBCO will provide the team with expertise…
Great Britain campaign partners with McLaren for 2017
The UK Government’s GREAT Britain campaign (GREAT) and global sports and technology brand McLaren have announced an exciting year-long partnership for 2017 which will see the campaign featured prominently on the McLaren-Honda MCL32 Formula 1 cars. The partnership is designed…
McLaren-Honda teams up with Logitech as official technology peripherals partner
McLaren-Honda is pleased to announce a new multi-year agreement with Logitech, the global consumer technology brand, who becomes Official Technology Peripherals Partner. Logitech is one of the world’s most popular consumer electronics brands, with a huge international reach and…
McLaren-Honda announces Star Sports India as corporate partner
Star Sports India has today been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions. Already a broadcasting innovator, Star Sports India has transformed…
