Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The tide definitely did turn…
Towards the end of 2014, in my feature called “The Tide is Turning”, I looked at the issues facing many talented young single-seater racing drivers trying to make their way to Formula 1. Many of these drivers were feeling pretty…
What Formula 1 can learn from other series
Formula 1 is now fully involved in the social media game with Twitter, Instagram and YouTube, but some other forms of motorsport are doing far more interesting things online. Here are a few examples that Formula 1 could easily learn from.…
Doin’ it right. Not. McLaren’s sponsor approach
Sponsor exodus, dating back to Vodafone’s demise as the title sponsor. A promised replacement for Vodafone that was never announced. Dennis unhappy with Tag Heuer’s marketing approach at Monaco. Tag Heuer subsequently jumped ship to Red Bull and is…
A legacy of safety
By George Woods Baker | Ask almost anyone about what makes motor racing exciting to watch and they will inevitably tell you about the close calls between competitors on the track, often culminating in a spectacular crash. The more bits…
Aesthetics of racing
Let’s look at the recent changes of PR and promotion of motorsports and talk about what could be done to avoid certain mistakes while making the right decisions for Formula 1’s future. Moving on The most obvious change in terms of…
Dynamic shifts in aerodynamics
By Willem Toet | A Formula 1 car can generate its own weight in downforce at about the European motorway speed limit – and about 4 times that at double motorway speeds. This aerodynamic force allows the car to dramatically…
A quiet year in terms of sponsorship
In the championship, Lewis and Mercedes have done a great job again. The revelation this year has been at Toro Rosso, with Max and Carlos producing some of the more exciting moves of the year. Mention should also go to…
What’s it all about(.com)?
Jack’s goal with his work at About.com is to introduce sports fans, casual racing fans and even the most enthusiastic supporters about the exciting and constantly-evolving world of Formula 1. He has established a series of popular regular features, from…
The “Money, Egos & Speed” Awards 2015
Now’s the time when the yawn-inducing BBC Sports Personality of the Year programme hits our screens and frequent visits to the weather-forecast sites become the norm when planning business trips. Also, no one seems to be immune from “My Top…
D(r)iving into the abyss
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down, but not the commercial teams. Whether they are in-house for a team or an agency brokering deals for brands and…
Abu Dhabi race check-up: What went down
Nico Rosberg won the 2015 Formula 1 Abu Dhabi race with an 8.2-second lead over his teammate Lewis Hamilton. This was Rosberg’s 14th career win, 6th win of the season, and third in a row, making it the first hat-trick…
Securing a sponsorship deal: Finding out what’s important
Annually for the past three years, the British Racing Drivers Club (BRDC) has invited me to deliver a training course on the topic of sponsorship acquisition. The audience has mainly included drivers from the Club’s Superstar and Rising Star programmes,…
