Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Valtteri Bottas joins Mercedes-AMG Petronas Motorsport for 2017
Lewis Hamilton and Valtteri Bottas will race for the Silver Arrows in 2017: Valtteri Bottas becomes the 11th driver to compete in Formula One with the Silver Arrows Nico Rosberg accepts ambassadorial role with Mercedes-AMG Petronas Motorsport Toto Wolff:…
Autonomy is EV’s killer app
Mark was part of Formula 1 for many years before moving to a Team Principal’s position at a Formula E team and creating the Preston EV StreetDrone. Today Mark Preston predicts that the application of autonomous technologies will unlock greater…
Technical Musical Chairs and how RBR are emerging as early favourites
Technical Musical Chairs: since the chequered flag dropped in Abu Dhabi bringing to a close one of the most predictable seasons in recent Formula 1 history, the world of the sport seems to be making every effort to make up…
Best Tweets from the Brazil and Abu Dhabi GPs
Formula 1 2016 season has crowned Nico Rosberg as the new World Champion. Abu Dhabi has been the perfect closer for a year that has left us a few memorable and nerve-racking moments. The social media life of Formula 1 teams has certainly…
How to save the Formula 1 show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Is there a way to save the show? Indeed, Sebastian…
The Hackett dress code
“When customers ask me how old Hackett is, they are always surprised, believing that it was started by my father or even grandfather. Hackett is a brand that is truly British and has an authenticity and integrity that belies its…
Rebellion: Combining two passions
Philippe Dubois, CEO of Rebellion Timepieces SA, shares his thoughts with the Paddock magazine on the changing watch market and on the company’s partnership with Manor Racing. How is the general luxury goods market doing today and what are…
Bell & Ross and Renault F1: behind the partnership
A producer and businessman Carlos A. Rosillo is the CEO and Co-founder of Bell & Ross, a watchmaking company passionate about the values of military history and now a proud partner of the Renault Formula 1 team. The watch brand…
The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…
Changing to race mode
I’m always a little suspicious when I find it impossible to speak to or communicate with the person at the helm of a business that I have dealings with. I recall being told on one occasion that the Head of…
Best tweets from the US and Mexico GPs
These are our picks from the Formula 1 best tweets of the US and Mexico GPs. With two races left to know whether the World Champion will be Nico Rosberg or Lewis Hamilton, Max Verstappen is determined to steal the…
Technical drawings of Mercedes 2014-2016 cars
Paolo D’Alessio supplies various motorsport publications with articles and detailed technical drawings of Formula 1 cars. This time Paolo kindly shares the technical drawings of Mercedes F1 W05 (2014), Mercedes F1 W06 (2015) and Mercedes F1 W06 (2016). In 1993,…
