Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Counter-intuition
What’s the first thing that comes to your mind when you hear the word “racing”? Speed, going fast, danger, recklessness and if you’re a bit cynical, maybe even death. For avid followers of motorsport, the speed, the looks of…
Five Ways To… win Russia over.
Unfortunately, Formula 1 is not that popular in Russia as it is in so many countries all over the world. Firstly, any sport in Russia has to “prove itself” before gaining the popularity among the masses. Probably there are just…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. How…
The future front line of Formula 1
Lewis Hamilton and Sebastian Vettel are definitely the present and main characters of 2017. But who will take over after them? This year’s grid is full of young faces eager to make a name for themselves in Formula 1’s future.…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Inside Line F1 Podcast: What VER Has in common with STR, VAN & ERI
Max Verstappen is apparently “fed up”! But he’s had such a start to the 2017 Formula 1 Season – 3 DNFs out of 7 races, so we can’t blame him. If he’s fed up in just 7 races, we wonder…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. How has the sponsorship side of Formula 1 changed over the…
What happened in Monaco?
What happened in Monaco? “Formula 1 is no doubt a team sport even though we see, follow and root for concrete drivers there” – this should be a phrase of anyone who loves this sport. Monaco. May, 28th. The…
Q&A In The Paddock: António Félix da Costa
By Rosa Elena Torres | We catch up with António Félix da Costa, who’s racing for Team MS Amlin Andretti and developing the new WEC car for BMW for a short interview about Formula E and Formula 1. What motivated you to start racing…
Inside Line F1 Podcast: After Monaco
Is Fernando Alonso, arguably Formula 1’s unluckiest double World Champion, motorsport’s most disruptive force right now? His exploits at the 101st Indianapolis 500 almost stole the limelight away from Formula 1, Monaco, Ferrari and Sebastian Vettel. Can the current…
Pascal Wehrlein: “I try not to focus too much on the future because that may distract me”
His second year in Formula 1 did not start the best way. Having missed the first two races due to an injury, his decision cast criticism and yet he came back stronger. We have talked with Pascal Wehrlein about the difficult…
Inside Line F1 Podcast: Before Monaco
Monaco podcast: as Motorsport’s most-awaited weekend nears, Mithila and Kunal had to make a tough choice while deciding what to speak about first – the 2017 Monaco Grand Prix or the Indianapolis 500? We can’t possibly wonder how Fernando Alonso…
