Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Mika Salo: six races for the Prancing Horse
There are drivers in the history of Formula 1 who didn’t achieve a lot in terms of results – still, they are remembered for one or another reason. Mika Salo was called in as a substitution for Ferrari when Michael…
#MonzaGP2017: a brief recap
#MonzaGP2017: there were 185,000 spectators at Monza this year, so 32.8% more than in 2016. A real success, I’d say. And if we added that to the number of spectators present at the Historical Cars Parade organised by the Automobile…
Top 5 reasons why Formula 1 would miss Fernando Alonso
By Kunal Shah and Mithila Mehta | By the time you read this column, Fernando Alonso would’ve probably made up his mind about his future in Formula 1. It’s strange that the sport’s most complete driver, also the sport’s unluckiest…
Moving On Up: Katie Milner
We meet an enthusiastic young racer, Katie Milner. Look out for this one! What advice would you give now to someone who’s eager to start a career in motorsport? Most of my competitors started karting from a young age. However,…
Technical illustrations by Paolo D’Alessio
Once again we have Paolo D’Alessio to share a few technical illustrations of Formula 1 cars with us, and this time it’s a Ferrari! This is a great book with loads of exclusive pictures never seen before! We are excited…
Inside Line Podcast: Monza
Monza podcast: so Mclaren is working overtime to secure an engine that Max Verstappen doesn’t want. Well, for those who understand the politics of Formula 1, you’ll agree that in this sport and business, the customer is NEVER king! Okay,…
Behind The Scenes Talent: Rob Sinfield
We meet Rob Sinfield, F1 Columnist at DriveTribe.com and creator of www.GrandPrixDiary.com to chat to him about how he sees the sport and business of Formula 1 evolving. You can find Rob on Twitter – @GrandPrixDiary. You constantly work with…
Cars, cartoons and collaborations
Ahead of the release for DISNEY PIXAR’s movie Cars 3, models of Lightning McQueen and Jackson Storm had been present in the Formula 1 paddock over the course of the weekend at the British Grand Prix two months ago. What’s…
Formula 1’s digital future
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting new fans, lovers or followers. Unfortunately, Formula 1 is still not having the best days considering the level of interest…
Q&A with Sophie Ogg, Williams F1’s head of communications
Today we welcome Sophie Ogg, Williams F1’s head of communications. She’s here to tell us about her work with the Formula 1 team and what her career in motorsport was like so far. Sophie, how did you become Williams…
How social is the sports media?
We have Iwan Llewelyn, Head of Digital at Soapbox London to tell us about the role of social media in the world of modern business and the specific sector of high-end motorsports. What role does social media play in…
Inside Line F1 Podcast: James Bond in Formula 1?
Basis recent reports, Aston Martin is considering Formula 1 – that is if the costs of operations are affordable, of course. If Aston Martin does join, we’re betting on a James Bond sequence in Formula 1 as one of their…
