Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Moving On Up: Nick Boulle
By Elina T Htun | This time we take a pause with Nick Boulle, an exciting racer from the United States. Keep an eye out for this one! Full name: Nicholas Boulle Date of birth: March 28, 1989 Place of birth: Dallas,…
Money, Egos & Speed: A significant deal
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered to be my most significant ever sponsorship deal. I told her that weirdly it was the one I’d secured over…
Money, Egos & Speed: We need more motorsport competitors!
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees Centigrade. I recall racing in Formula Ford on a snow-lined track at Brands Hatch in the middle of May, so…
South African Grand Prix: 25 years of silence
From 1962, the South African GP was a stable point in the early months of the Formula 1 season. The last Grand Prix race there was run 25 years ago – and there is almost no chance of a return.…
Legal Column: The quick progress of the new overlords
By Simon John O’Brien and Robert J. Lack | It’s been just over a year since Liberty Media Corporation completed their purchase of Formula 1 at an $8 billion enterprise value. At the time of the purchase, Formula 1, as…
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
We had the pleasure to catch up with the President and CEO of the Canadian Grand Prix, Mr François Dumontier. Mr Dumontier, what’s your personal relationship with the Formula 1 Canadian Grand Prix and the circuit? Well, I started working…
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
My Race Day: Adrian Taylor
VIAGP’s New Business Development manager Adrian Taylor shares his typical Formula 1 race Sunday with the Paddock magazine. A Formula 1 Grand Prix for us is quite a relaxing day. The main business meetings arranged for the weekend take place…
Q&A In The Paddock: Mario Isola
We sat down with Mario Isola, Pirelli’s racing manager, to talk about his expectations for this new year and the fresh future of Pirelli within the Formula 1 competition. Mario, what are your expectations for this year? Well, last…
The strategy behind… securing a renewal
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates across a wide range of sports. Their needs are often different, but the one thing that everyone agrees upon is…
Back to Daytona
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the legendary Rolex 24 At Daytona race weekend at the end of January 2018. The company has signed a two-car partnership…
The impact young drivers have on Formula 1’s image
Formula 1 is an interesting world where honestly nothing is 100% clear, from the races themselves to the ways new drivers get onto the grid. Some of the really talented ones might be staying out of the world championship for…
