Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Three Ways To… improve qualifying.
I’m a diehard Formula 1 fan. Whatever changes are made to the sport, I’m going to tune in. I can complain about the spirit of the sport being destroyed as much as every other fan, but at the end of…
Plans Progressing for a Miami Grand Prix
There have been a few instances in the past where countries have been allowed to host more than one Formula 1 Grand Prix in a single year. Miami Grand Prix is not an exception. Recent examples have been the…
Kessel Racing: Petrol-blooded
Racing is something you must have in your blood in order to succeed, a passion that knows no limits, obstacles or timetables, and Kessel Racing is the perfect example of it, from the CEO Ronnie Kessel to the drivers and…
If I Ran F1: Bridget Schuil
By Bridget Schuil | If I ran Formula 1, I’d design for the 99%. Every design and ergonomics textbook says that unless we’re creating a custom product for a single person, we should design for the 99%. The door handle…
Russian GP: an experience to remember?
The Russian Grand Prix is still one of those races that feel quite new and maybe even exotic for most Formula 1 admirers. Here’s what I have really experienced this year in Sochi, Russia. The political (and actual) climate The…
Enel: on a charge
By Bunmi Ade | The fourth season of the all-electric racing series FIA Formula E ended on the 15th of July 2018 in New York with a new championship leader, Frenchman Jean-Eric Vergne, and a farewell to the first generation race cars.…
My Race Day: Fiona Watherston
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for the partner of Mercedes-AMG Petronas Motorsport, Bose. We have Fiona to tell us about her team’s very important work outside the Formula 1 track.…
History Column: The Brabham fan car
The Brabham BT46B made its debut at the Swedish Grand Prix in Anderstorp in 1978. It won, but the supercar was withdrawn almost immediately. This is its unique one-race story. The 1978 season was all about downforce. Colin Chapman’s…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. With all those years in motorsport, logistics to pilot the “race…
Formula E: speed up the future
By Lena Siep | Initially an alien amongst the longstanding motorsport series, Formula E has become a hot candidate for sponsoring deals and technological partnerships thanks to its innovative format, new ways of communication and increasing interest from manufacturers, hosting…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
American adventures
Spending the last few years working in around the world of motorsports has led me to a number of special events, none more so than earlier this year, when through a watch client of mine Omologato invited me to the…
