Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
F1 Esports frontrunner Daniel Bereznay aims to try real racing
It’s the beginning of April 2020 and there is still no action in Formula 1 due to the COVID-19 pandemic. Most of the drivers train at home, many of them doing simulator work as well. Simulators developed a lot during…
Why “motorsport has always been expensive” is a worn out response
I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative Sponsorship Summit, which was held recently at the BRDC HQ at Silverstone. The event was hosted by Tom’s Next Level…
The cycling McLaren
At the end of 2018, McLaren announced that it will become a joint venture partner in Bahrain Merida cycling team. It was not the first time that the Woking-based team looked into the world of professional cycling. Back in 2014, they unveiled…
Reserved for motorsport passion
Reserved for motorsport passion: a motorsport management agency named Red River Sport, created and run by professional racing driver Johnny Mowlem, is unique for managing the racing activities of amateur “gentleman drivers”, and it currently works with Deutsche Bank’s former…
Mercedes-AMG Petronas Announces Principal Partnership with INEOS
The Mercedes-AMG Petronas Formula One Team is delighted to announce a new five-year principal partnership with global manufacturer INEOS. The agreement sees INEOS extend its existing performance partnership to become the principal partner of the team and increase its position…
You don’t have to be a champion to be a winner
By Colin Windell | This motorsport-inspired book by former Kyalami manager, founder of Motorsport Industry Association, and Paddock magazine’s good friend Brian Sims is a valuable insight into the world of creating opportunity. Let’s open a few pages. When…
Moving On Up: Raúl Guzmán
By Gintaras Kuginys| We move on up with Raúl Guzmán, a talented young racer from Mexico! What advice would you give now to someone who’s eager to start racing? Just go to a local karting track to see what…
Five Ways To… take a good photo at Le Mans
“There’s no such thing as a bad photograph as long as it gets the desired result,” says Frank Hoyinck, a professional racing photographer. We asked Frank to share five tips about taking impressive photos at his favourite race, Le Mans.…
Sponsor in focus: Pirelli
By Natalia Panteleeva | “We believe in moving everyone forward through technological and social progress, constantly pushing innovation in a cultured and considerate manner.” Such words are declared to the world by the Pirelli company. Let’s take a closer look…
Daniel Ricciardo’s performance coach: “There always has to be time to learn and rest”
Daniel Ricciardo, the smiling honey badger of Formula 1, has made a name from himself based on his consistency in a sport that strives for perfection. But what is the secret behind his outstanding performance? In an interesting conversation with…
Pierre Gasly: “I want to feel I can drive the RB15 the way I want to”
Aston Martin Red Bull Racing started the season with two main changes: a new unit power, Honda – the performance has been a huge surprise so far, and a new driver whose adaptation to the RB15 is being tougher than…
The bitter taste of champagne
The race in Montreal completed a third of the season. The fight for leadership in the championship continues between both Mercedes drivers. Although, many people had hoped that this season Sebastian Vettel from Ferrari could show his all of his…
