Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Out of stagnation?
Social media is something most of us use on a daily basis, sometimes without even thinking about it. Whether it’s communicating with friends, work colleagues or just to share some pictures, it has become a part of life for almost…
The real story behind the switch
It seems as if Daniil Kvyat was pushed out of Red Bull because of one bad start. The Russian youngster crashed into RBR’s former Golden Boy. The quadruple world champion shared his frustration with ex-comrades Christian Horner and Dr Helmut…
F1 track preview with Nico Hülkenberg – GP of Canada
F1 track preview with Nico Hülkenberg – GP of Canada. Welcome to the Canadian Grand Prix in Montreal. Key parts, ideal line and set-up demands – Force India driver Nico Hülkenberg on a virtual lap of the Circuit Gilles Villeneuve.…
The William Hewland experience
I can still remember how bitterly cold it was that day in November 1972, with an easterly wind howling across the bleak open expanses of the Snetterton motor racing circuit. None of that mattered to the twelve young guys huddled…
A sponsor’s perspective
President and CEO of Argo Group International Holdings, Mark E. Watson III, who recently entered in a partnership with Aguri Formula E Team, writes for the Paddock magazine about the company’s decision. What would it take for Mark to consider…
The power principle
By Monde Anna | A cursory look into the human drama will reveal an unending ebb and flow that sees the rise and fall of empire. Of all the conditions necessary for the establishment of civilisation; power is paramount. Be it…
Disconnected. Outpaced. Forfeited.
Why Formula 1’s slow take on social media is one too many chicanes on track to the sport’s successful future. Romain Grosjean may not be the most salient Formula 1 driver on the grid, he doesn’t have hipster qualities…
The current image of Formula 1
By John Jacobs | The last century was marked by great innovations in every field of technology. But one of the most significant breakthroughs was the invention and development of the automobile. From steam base cars to gliding bullets on the…
Formula 1 and the American race fan
Although Formula 1 is the premiere form of racing in the world, it has yet to be embraced by the American race fan. There really is a simple way to go about this: the majority of local motorsport fans were…
The future of women in Formula 1
With Susie Wolff making the decision to retire from racing towards the end of 2015, I couldn’t help but notice there are very few women in Formula 1 that receive proper media coverage, if any at all. Susie is one of…
Top 10 brands that left F1 in the past five years
Here is a list of the top 10 brands that have left Formula 1 in the past five years. To construct this list, I’ve used Forbes Global 2000, an annual ranking of top public companies in the world: Vodafone…
The micro factor
By Steve Duffell | The company Paragon Microfibre believes that the most important thing for their customers is having someone that they can go to who can provide them with in-depth knowledge in product understanding on what they are purchasing.…
