Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Generating headlines
Generating headlines: if there’s one thing that Formula 1 doesn’t have a problem doing, it’s giving the world noteworthy headlines. We’ve had the action-packed season opener, a few dramatic races throughout 2016 and the shock of the news that there…
Startup to Formula 1 partner in 130 days
The eagle-eyed among you will notice a new partner adorning the rear wing endplate of the Manor Racing team this weekend. In the latest of the teams Fast Companies Series, non-profit rideshare company Ride Austin will be supporting the team. Joe…
Formula 1 Tweets: October
Formula 1 tweets are are so much more than what happens during the Sunday race. Indeed, the Internet has become the most original source of interesting material regarding motorsport. But since teams and drivers post a lot of information, we…
Is it possible to change history?
Change history – is it possible? Formula 1 has got more than 50 years of existence. However, the female presence in motorsport is somehow scarce, at least behind the wheel. Nevertheless, nowadays Formula 1 seems to be more open regarding…
Red Bull Racing Story Clip – The Life of a Bolt
In a sport in which success and failure are often separated by the tiniest of margins, where the difference between finishing and failing is based on seamless preparation, the pursuit of mechanical perfection is critical. It’s about eradicating the…
Q&A: Jordan King
Jordan King is a naturally competitive racer from Britain and is currently the development driver for Manor Racing. He’s also part of the Racing Engineering team in GP2 alongside Norman Nato. Jordan gives us a few minutes of his time to…
Increasing roles
Vintage car sprint and hill climber during the weekends and Formula 1 partnership guru during the workweek, Sadie Wigglesworth set up her brand partnership consultancy, Hatfits, in 2013. We’ve decided to talk to Sadie about her time in Formula 1…
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Engineers of the future
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was launched. There were many reasons why I felt that such an organisation was long overdue, the primary one being a…
The web age: Formula 1 blogs
Print media is dead. Long live print media! The last 25 years had an immense influence on the media landscape. The traditional newspapers nearly vanished, but in a way, print found a new home online. This month, I will be…
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
