Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Tweaking the calendar
Last October saw Bernie Ecclestone and the government of Azerbaijan unveil the layout of the Baku Street Circuit, which will host the race called the European Grand Prix in 2016. At the World Motorsport Council meeting in Mexico last month,…
From nothing to something
Whilst Formula 1 sits firmly at the top of the motorsport family tree, the brand new FIA Formula E series has been gaining traction with international audiences. The London ePrix, taking place over Saturday 27th and Sunday 28th June marked…
Will Google buy Formula 1?
Alex Hint, author of the very creative book called “Will Google Buy Formula 1”, gives us his insights on the social media side of the sport. The book is my take on how Formula 1 could save its popularity in…
Social Networkers: July’s numbers
Each month we rank the Formula 1 teams by their followers on official pages of leading social networking sites. Here’s a look at July’s numbers: Facebook [icon type=”circle” size=”small” name=”e-facebook”] 1. Mercedes AMG Petronas 10,932,520 2. Infiniti Red Bull Racing 4,617,187…
New blood to fuel change at Lotus
New blood… They say “nostalgia isn’t what it used to be”, but I must admit that I felt nostalgic as recently as I drove through the beautiful but narrow country lanes that lead from the small historic Oxfordshire town of…
Communist Formula
Tamás Rohonyi is a Hungary-born businessman and the promoter of the Brazilian Grand Prix. He is also a good friend of Bernie Ecclestone. No wonder that Mr Rohonyi had his own stake in the birth of the Hungarian Grand…
Heroes of the future
Nico Hülkenberg’s victory at Le Mans paves the way for Formula 1 drivers into the WEC and triggers a boom of top-level endurance racing: does the WEC supersede Formula 1 as the new pinnacle of motorsport? Sometimes, the most…
A country for boring men
Gone are the days when [insert glorious memory from the past]. Whether that’s annoying or not, it’s often the case today, especially in sport. Especially in Formula 1. This insanely exhilarating kind of motor racing used to be about the…
Vorsprung durch “backwards”: why will Audi leave Formula 1 alone
Much speculation has been made over the past few seasons about whether automotive giant Audi would join the world of Formula 1 in the near future. However, with the future of the VW Group management yet to be decided, the…
Out of the uncomfortable comfort zone
Hurrah! Thrilling racing. Faster cars. Higher revving. Louder engines. Formula 1’s Strategy Group has agreed on new regulations for 2017 to save the sport. And they are set up to fail. Again. One of the greatest hurdles to handle for…
Are we brave enough for a new approach?
I can’t recall a time when there was more criticism of Formula 1 than there is now. Everyone I speak to seems to have their own opinion of what’s going wrong, but only a handful of people seem able to…
Money, Egos & Speed: Voices from the past
In March, I was invited to the launch of the Beaulieu Heritage Museum’s new motorsport exhibition. Spring is a great time to drive through the New Forest and so I gladly accepted the chance to once again visit what has…
