Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Time for change
The 2014 silly season is one for the ages. There has been no official confirmation by any party, but it appears that Fernando Alonso is on his way to McLaren and will be replaced in Ferrari by arch-rival Sebastian Vettel.…
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
No loitering, begging or soliciting allowed
Formula 1 is in a deep crisis. With two teams collapsing and the midfielders threatening to boycott the series, the grid is left with just 18 cars at the end of the 2014 season. A sad record for a sport…
Money, Egos & Speed – Focused strategies
In last year’s October edition of the Paddock magazine, I described what an amazing event the Goodwood Revival has become. Living literally a few hundred meters from the boundary fence of the Goodwood circuit, it was no hardship to head…
Radio silence
I have been following Formula 1 for the better part of the last two decades and I am still surprised by the speed with which the pit radio rules in the sport were amended. In the weeks between the Italian…
Santander’s Formula 1 saga
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander Bank. He was closely involved in Santander’s Formula 1 sponsorship program, which has provided significant results for the bank and…
Money, Egos & Speed – In need for a revival
If there’s one annual motorsport event that I would be really upset to miss, it’s the Goodwood Revival. This year we were blessed with amazing weather, some superb flying displays which included the last two Lancaster bombers still capable of…
The right time to retire?
Mark Webber’s decision to end his Formula 1 career last year shocked many fans but there might be a few other surprises coming along soon. With Formula 1 bosses being grasped by the madness to hire ever-younger drivers (Max Verstappen…
Asteroid on its way
We’ve reached the point where a significant number of racing drivers will be looking at their bank balances and realising that they’re not going to get through to the end of the season. The coffers are empty! In most cases,…
Should Bernie buy Twitter?
Bernie Ecclestone’s seeming dismissal of social media contrasts sharply with what other racing series, and major sports leagues, are doing with social media. We’ll have a look at how NASCAR monitors social media and the corresponding benefits. One of…
THE END or another start?
By Claire Jane Earley Formula 1 is a notoriously prickly sport. Fans and followers alike will know that whilst teams, drivers, truckies and anybody who is anybody in F1 engage regularly with fans on social media (sometimes too regularly, as…
An inside job
On the 1st of July, I attended the MIA Summer Reception at the House of Lords. As you can imagine, it was a special event for me, being the 20th Anniversary of the business organisation that I founded, with a…
