Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
SenseTime partners with Alfa Romeo F1 Team
SenseTime, a leading global artificial intelligence (AI) software company and Alfa Romeo F1 Team ORLEN announce a new technology partnership. SenseTime and Alfa Romeo F1 Team ORLEN are exploring various ways to integrate AI technologies with the motorsport racing industry.…
Ferrari Trento and Formula 1 extend their partnership until 2025
Ferrari Trento will be the Official Toast of Formula 1 until the end of the 2025 season. The achievements from this partnership for both parties have led to an extension from three to five years; just a year and a…
RB17 launch by Red Bull Advanced Technologies
RB17 -the first ever production car to come from the Red Bull Racing Group. Pricing starts at £5M (pre-tax); 50 vehicle production run, starting in 2025. V8 hybrid engine to deliver more than 1,100bhp. Track-only specification for the purest execution…
Buzz Group and Scuderia AlphaTauri announce a multi-year partnership
Buzz Group and Scuderia AlphaTauri are pleased to announce an ambitious multi-year partnership focused on accelerating sustainable development initiatives and supporting young driver development. Buzz Group maintains a deep-rooted passion for motorsports, technological innovation, and a desire to positively…
Godman Sachs and McLaren Racing announce a multi-year partnership
McLaren Racing yesterday announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. The multi-year partnership brings together two high-performance organisations with a focus…
ASSOS of Switzerland and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN announced a new deal linking it with the high-precision cycling equipment supplier, ASSOS of Switzerland. The partnership, which is powered by a shared commitment to precision engineering and the advancement of technology-driven equipment, will join…
VMware and McLaren F1 Team sign a partnership agreement
McLaren Racing today announced a new multi-year partnership with VMware, a leading provider of multi-cloud services for all apps, as an Official Partner of the McLaren Formula 1 Team. The technology-driven partnership connects two brands who value excellence in…
Formula 1 expanded its strategic partnership with Workday
Formula 1 is delighted to announce the renewal and expansion of its strategic partnership with Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources. The multi-year extension will see Workday now become a Regional…
Berluti partners with the Alpine F1 Team
Alpine F1 Team is proud to announce a partnership with Berluti. The Parisian Maison is thus established as Alpine Elegance Partner. This is the latest instance in Berluti’s history of exceptional collaborations, which have long been part of the Maison’s…
Lunar and Haas F1 Team sign a pertnership agreement
Haas F1 Team is pleased to announce a new partnership with a financial technology company, Lunar. Founded in Aarhus, Denmark in 2015, Lunar is a regulated and independent licensed bank with over 500,000 users across Denmark, Sweden, and Norway. Established…
OKX announces partnership with McLaren Racing
McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. The relationship with…
Logistics, Formula 1 and Ferrari: The CEVA story
Double-headers, triple-headers, a record-breaking 23 race-calendar – the 2022 Formula 1 season is about to challenge the Formula 1 teams’ logistics departments like never before. As a consequence of the newly implemented cost cap, reducing costs and working as cost-effective…
