Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
PKN Orlen and Scuderia AlphaTauri sign a partnership agreement
Ahead of the 2023 season, Scuderia AlphaTauri is excited to announce a multi-year partnership with PKN ORLEN, one of the largest oil and gas companies in Central Europe. Like Formula 1, ORLEN is a global brand operating in around 100…
KICK and Alfa Romeo F1 Team sign a partnership agreeement
Alfa Romeo F1 Team Stake will make a big splash in the streaming world when it starts a significant partnership with KICK, an innovative and community-driven live streaming platform built for and aimed at a global audience. Founded in…
Launch of the Alfa Romeo F1 Team Stake follows record-breaking title collaboration
Alfa Romeo F1 Team Stake will have a new look in 2023 after announcing a record-breaking new title partnership with one of the world’s biggest entertainment and lifestyle brands, Stake. Under the Stake umbrella brand, many different types of businesses…
Solera partners with Mercedes-AMG Petronas Formula One Team
Solera, the world’s leader in vehicle lifecycle management, and the Mercedes-AMG Petronas Formula One Team just announced a new partnership that will last for several years. This partnership shows how both companies want to push automotive innovation forward. The…
Harman Automotive and Scuderia Ferrari sign a partnership agreement
This marketing partnership will highlight the thrill of the drive as Harman Automotive becomes the exclusive in-cabin experience team partner for Scuderia Ferrari. Harman, an automotive electronics technology company and subsidiary of Samsung Electronics Co., Ltd., focused on designing…
Genesys signs a partnership agreement with Scuderia Ferrari
Scuderia Ferrari is pleased to announce the arrival of a new team partner with the signing of a multi-year agreement with Genesys. The company, which has offices in over 50 countries, is the world leader in the field of customer…
Fred Vasseur joins Scuderia Ferrari as Team Principal
Ferrari has appointed Fred Vasseur as Team Principal, with the Alfa Romeo boss and Sauber Motorsport CEO replacing Mattia Binotto from January 2023. Binotto, who joined Ferrari as an engine engineer in 1995 before rising to take the helm of…
Andreas Seidl becomes Sauber Group’s Chief Executive Officer
Sauber Group and Alfa Romeo are delighted to announce the appointment of Andreas Seidl as its new Chief Executive Officer. Seidl will start in his new role in January 2023 and will be tasked with continuing the growth of the…
Headwear company New Era partners with Red Bull Racing
Oracle Red Bull Racing is joining forces with the globally renowned sports and lifestyle brand New Era to create new ranges of Team headwear that uniquely fuse performance and style. Originating from New York, New Era brings over a…
HCL Software becomes a new Ferrari partner
HCL Software, a global leader in enterprise software solutions, announced a multi-year partnership with legendary Formula One team Scuderia Ferrari today. The deal with Ferrari S.p.A. sees the company become a strategic partner to the historic racing team, focusing on…
Haas F1 Team and Palm Angels announce new partnership for 2023
Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, announced a new partnership with Palm Angels, the iconic Italian brand founded by Creative Director Francesco Ragazzi. subscribe to our print edition! Ahead of the…
Einhell and Mercedes-AMG F1 Team sign a partnership agreement
The Mercedes-AMG F1 Team is delighted to announce Einhell, a leading manufacturer of state-of-the-art cordless power tools and garden equipment, as its ‘Official Tool Expert’ in a new and exciting partnership. Einhell will join the team from 1 January…
