Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Toro Rosso reignite Casio partnership
Casio has agreed on a two-year renewal of its sponsorship deal with the Scuderia Toro Rosso Formula One team. The Japanese watch brand will continue to leverage the partnership to promote its Edifice line of timepieces, which will…
GP Extreme becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is pleased to announce a one-off race partnership with GP Extreme at the upcoming Grand Prix in Abu Dhabi. GP Extreme are specialists in providing driving experiences for anyone who is passionate about motorsport – making…
Mika Hakkinen podcast
By Kunal Shah and Mithila Mehta | Here it is! Here’s our Mika Hakkinen special episode. We spent much of the last weekend with the Flying Finn as he visited India to promote his Never Drink & Drive campaign. We…
Buemi masters The Pass
Buemi, a former F1 driver takes RB8 car round perilous Tremolastrasse in Switzerland. Sébastien Buemi has undertaken some amazing stunts during his motorsport career, however few can compare with the breathtaking beauty of his twisting drive along the…
Renault’s Cyril Abiteboul: “A lot of things are going to happen over the winter”
By Ryan Werner | Paddock magazine caught up with Cyril Abiteboul, Renault Sport F1’s Managing Director and asked him a few relevant questions. You will be providing engines to McLaren next season; after this, will you consider them your main…
McLaren Technology Group extends business partnership with SAP
McLaren and SAP, longtime partners since 1997, today announced a partnership renewal that extends the relationship through 2020. As an Official Technology Partner, SAP solutions are utilised throughout the whole of the McLaren Technology Group. SAP supports McLaren to…
1974 Cologne Capri RS3100 by Roy Scorer
Roy Scorer in now slowly producing a set of line cutaway illustrations for Zak Brown @ United Autosports of his collection of Historic race cars. In between everything else, he’s also hand painting the 1977 McLaren/James Hunt F1 world championship…
Q&A with Adam Jacobs, Haas F1’s Chief Marketing Officer
By Ryan Werner | It’s very interesting to meet Adam Jacobs, Haas F1 Team’s Chief Marketing Officer and discuss how the team is doing from a marketing perspective. Adam has been with Haas F1 for three years already, joining the…
Vonhaucke joins Sahara Force India as industrial partner
On the eve of the Mexican Grand Prix, Sahara Force India pleased to welcome Vonhaucke as its official industrial partner. The Mexican furniture experts will work closely with the teapot enhance the look and feel of the team’s trackside image…
Force India’s COO: “It’s the fans that really make the difference”
By Ryan Werner | At the Gran Premio de Mexico, the Paddock magazine caught up with Otmar Szafnauer, Force India’s Chief Operating Officer at their paddock in the Autodromo Hermanos Rodriguez. On the business side, have the changes been…
