Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
My Race Day: Kate Walker
Kate Walker, a respected freelance journalist (New York Times, Financial Times, ESPN and motorsport.com) is here today to share her typical Formula 1 Sunday with the Paddock magazine. 7am. I usually either make myself several coffees using the hotel…
McLaren Racing and Renault Sport Racing confirm partnership
Following lengthy talks, Renault Sport Racing and McLaren Racing are pleased to announce they have agreed on an engine supply partnership for 2018, 2019 and 2020 seasons. The deal will see Renault Sport Racing supply McLaren with Formula 1 power…
Scuderia Toro Rosso to join forces with Honda
Scuderia Toro Rosso is pleased to announce that it has reached a multi-year agreement with Honda Motor Co. Ltd. to run Honda power units starting from the 2018 Formula 1 season. Franz Tost (Scuderia Toro Rosso, Team Principal): “Everyone in…
Mercedes-AMG Petronas Motorsport and Rubrik announce new partnership
Mercedes-AMG Petronas Motorsport today confirms a new team partnership with Rubrik, specialists in Cloud Data Management. With data volumes, backup and recovery requirements becoming ever more demanding in Formula One, the team is investing in class-leading technology in…
Flex-Box becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is delighted to announce a one-time race partnership with Flex-Box at the upcoming Singapore Grand Prix. Flex-Box is a global company, which specializes in manufacturing shipping containers. During this year’s Singapore Formula 1 Grand Prix, the…
Brabus 700 World premier
Brabus 700 – Sedan or Wagon: BRABUS PowerXtra B40 – 700 engine tuning makes the new Mercedes E 63 S 4MATIC+ even more of a wolf in sheep’s clothing. The BRABUS power unit engineers used state-of-the-art test bench technology and…
McLaren Honda & Hookit sign long-term partnership
McLaren Honda is pleased to announce a long-term partnership with Hookit, a leading digital analytics and valuation platform in sports marketing. As the team’s official digital valuation partner, Hookit will measure, value and help optimise the ROI the team…
Ferrari renews Marlboro partnership
A brief press release issued this morning announced that “Scuderia Ferrari has renewed its multi-year partnership with Marlboro (Philip Morris International)” thereby continuing the “collaboration of over 40 years”. The tobacco company’s association with the team goes back over…
Top 5 reasons why Formula 1 would miss Fernando Alonso
By Kunal Shah and Mithila Mehta | By the time you read this column, Fernando Alonso would’ve probably made up his mind about his future in Formula 1. It’s strange that the sport’s most complete driver, also the sport’s unluckiest…
Moving On Up: Katie Milner
We meet an enthusiastic young racer, Katie Milner. Look out for this one! What advice would you give now to someone who’s eager to start a career in motorsport? Most of my competitors started karting from a young age. However,…
