Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. How…
Inside Line F1 Podcast: What VER Has in common with STR, VAN & ERI
Max Verstappen is apparently “fed up”! But he’s had such a start to the 2017 Formula 1 Season – 3 DNFs out of 7 races, so we can’t blame him. If he’s fed up in just 7 races, we wonder…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. How has the sponsorship side of Formula 1 changed over the…
Q&A In The Paddock: António Félix da Costa
By Rosa Elena Torres | We catch up with António Félix da Costa, who’s racing for Team MS Amlin Andretti and developing the new WEC car for BMW for a short interview about Formula E and Formula 1. What motivated you to start racing…
Renault Sport Formula One Team secures Babcock MSS Protection
Renault Sport Formula One Team is proud to announce Babcock Managed Security Services (MSS) as its new cybersecurity partner. Babcock MSS trusted across governmental, health, financial and gaming sectors, is now providing world-class protective monitoring services to safeguard the…
Inside Line F1 Podcast: After Monaco
Is Fernando Alonso, arguably Formula 1’s unluckiest double World Champion, motorsport’s most disruptive force right now? His exploits at the 101st Indianapolis 500 almost stole the limelight away from Formula 1, Monaco, Ferrari and Sebastian Vettel. Can the current…
Ferrari renews Riva Yachts sponsorship
Formula One giants Ferrari has extended their commercial agreement with luxury yacht manufacturer Riva. The Ferretti Group-owned company’s branding will continue to be present on the Maranello team’s race livery. It will also adorn the helmets and race overalls…
Unifin partners with Sahara Force India
Sahara Force India is pleased to welcome Unifin, a specialist financial services firm, as a team partner for the 2017 season. The Unifin logo will appear on the side of the VJM10 chassis at this year’s Mexican Grand Prix,…
Inside Line F1 Podcast: Before Monaco
Monaco podcast: as Motorsport’s most-awaited weekend nears, Mithila and Kunal had to make a tough choice while deciding what to speak about first – the 2017 Monaco Grand Prix or the Indianapolis 500? We can’t possibly wonder how Fernando Alonso…
Sahara Force India launches partnership with Sportbible
Sahara Force India is pleased to announce a new partnership with Sportbible. One of the fastest-growing sports communities in the digital world, Sportbible provides news, entertainment and a platform for discussion for thousands of young sports fans from the UK…
