Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Mercedes-AMG Petronas Motorsport announces new partnership agreement with TIBCO
Mercedes-AMG Petronas Motorsport is delighted to welcome TIBCO Software Inc., a global leader in integration, API management and analytics, to the team in a new partnership agreement. As an Official Team Partner, TIBCO will provide the team with expertise…
Brembo Brake Facts – Bahrain
The hardest braking point on the Bahrain International Circuit is at turn 1. The driver has to slow down around 249 km/h over just 69 meters. The calculated brake energy involved is 2,427 kW. The driver is subjected to 4.8…
Moving On Up: Emma Selway
Paddock Magazine is joined today by Emma Selway, who is a durability test driver with McLaren Automotive. This dedicated individual already managed to try herself as a professional racing driver and a performance driving coach, so we decided to ask…
Bahrain Grand Prix – the challenge hots up
Temperatures around the 40-degree mark in Bahrain! In a few days, Formula 1 faces a complete change of scene. From the metropolis to the desert, from the cold and damp of Shanghai to a sweltering Sakhir and temperatures around…
Sheikh Salman, CEO of BIC: “Formula 1 needs heroes”
It’s always an absolute pleasure to interact with Sheikh Salman, CEO of Bahrain International Circuit, so this time we at Paddock magazine decided to sit down with him for a more in-depth interview about high-end motorsport in Bahrain, the business…
Pininfarina – making a difference
We’re honoured to have Mr Paolo Pininfarina, manager of the world-known design company Pininfarina, to share his thoughts on the company’s present operations, the industry and, most importantly, the future. Keeping the image During several recent difficult years the image…
Brembo brake facts – China
The hardest braking point on the Shanghai International Circuit is at the end of the longest straight, ahead of turn 14. The driver has to slow down from 330 km/h to 66 km/h in just 3 seconds over 129…
Great Britain campaign partners with McLaren for 2017
The UK Government’s GREAT Britain campaign (GREAT) and global sports and technology brand McLaren have announced an exciting year-long partnership for 2017 which will see the campaign featured prominently on the McLaren-Honda MCL32 Formula 1 cars. The partnership is designed…
Top Formula 1 websites
By Bunmi Ade | Despite the new era of fake news, luckily motorsport telemetry rarely lies and Formula 1 enthusiasts have a plethora of outlets to satiate their thirst for regular updates on racers, teams, sporting and technical regulations. …
McLaren-Honda teams up with Logitech as official technology peripherals partner
McLaren-Honda is pleased to announce a new multi-year agreement with Logitech, the global consumer technology brand, who becomes Official Technology Peripherals Partner. Logitech is one of the world’s most popular consumer electronics brands, with a huge international reach and…
