Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
McLaren-Honda announces Star Sports India as corporate partner
Star Sports India has today been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions. Already a broadcasting innovator, Star Sports India has transformed…
McLaren collaborates with Amazon Prime on exclusive documentary series
McLaren will work with global internet retailer Amazon Prime to create a new multi-part documentary series about the team’s 2017 season in Formula 1. Makers of the as-yet-untitled multi-episode series have been granted unparalleled behind-the-scenes access to follow the McLaren-Honda…
Inside Line F1 Podcast: The world after Australia
Inside Line F1 Podcast: The world after Australia. We have got a split vote! The 2017 Australian Grand Prix entertained us, while it failed to entertain others. However, this was the shortest Formula 1 race in Australia, is it time…
My Fantasy F1 Team: Carlo Boutagy
We’re proud to have Mr Carlo Boutagy, founder of F1 FanZone to share his fantasy Formula 1 picks with us. [icon type=”circle” size=”small” name=”e-users”] The drivers I would go with two incredibly talented individuals who also knew how to…
Social freedom
Formula 1 has always been a mixture of humans and machines performing on the edges of possibility. As compelling and exciting as the racing is, often what occurs outside of the car is the experience fans want to be part…
Sahara Force India extends technical partnership with Univa until 2020
AUTOMATION DATA MANAGEMENT SPECIALISTS, UNIVA, WILL CONTINUE THEIR TECHNICAL PARTNERSHIP WITH SAHARA FORCE INDIA FOR THE NEXT FOUR YEARS. The successful working relationship began in 2014 and since then the team has made use of Univa’s software to manage…
The Sauber F1 Team and MODO extent their partnership
The Sauber F1 Team is pleased to announce the extension of the partnership with MODO as a Premium Partner for the 2017 FIA Formula One World Championship. MODO is an eyewear company founded in New York and is driven by…
Norton Rose Fulbright and Mclaren-Honda continue unique global partnership
Global law firm Norton Rose Fulbright is delighted to announce the continuation of its successful global partnership with McLaren-Honda for a further two years. Norton Rose Fulbright remains the global legal adviser to the McLaren Technology Group, working alongside…
Puma and the bull
Let’s take a closer look at how the relationship between Red Bull Racing and PUMA is developing in 2017. In 2015 Red Bull Racing signed a long-term deal with PUMA, one of the world’s leading sports brands. For over 65 years,…
Inside Line F1 Podcast: pre-Australian affairs
By Kunal Shah and Mithila Mehta | As we excitedly countdown to the 2017 Australian Grand Prix, we wonder if we’ll be treated to an epic Formula 1 race or a Sunday morning snooze fest? We’re hoping that a…
