Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Brembo Brake Facts – Australia 2017
First Stop: Albert Park – Wake up, Formula One is back – with wider tires and more downforce. See what it means for the brakes. Don’t miss the hardest braking point before corner three. The driver has to slow down…
Red Bull Racing teams up with Earin
Earin partnership: for Formula One drivers, finding the crucial focus they need before a Grand Prix can be almost impossible on a starting grid packed with media, celebrities, engineers and mechanics. For most F1 stars, it’s music that allows them…
Sahara Force India signs partnership agreement with BWT
Sahara Force India takes on a brand new look this year following the signing of a partnership agreement with Europe’s No.1 water technology specialists, BWT. The VJM10 will race in pink, magenta and silver to mark the beginning of…
Sahara Force India teams up with hospitality partner Meza Sports
Meza Sports and Sahara Force India is delighted to begin working together to offer unique access to this year’s Formula One Mexican Grand Prix. As the team’s Official Hospitality Partner, MEZA Sports offers exclusive access to the Sahara Force…
Top 10 sponsors Formula 1 should have
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula E. Today Thomas shares his insights with us about the top 10 brands Formula 1 could add to the list…
Sensis partners with 2017 Formula 1 Rolex Australian Grand Prix
Sensis, Australia’s leading marketing services company, has signed with the Australian Grand Prix Corporation (AGPC) becoming the first official marketing services provider, bringing digital innovation to the 2017 Formula 1® Rolex Australian Grand Prix this year. Sensis will become…
Williams and Bombardier announce new partnership
Williams Martini Racing and Bombardier Business Aircraft are proud to announce a new strategic partnership ahead of the 2017 season, with the Canadian company coming on board this season in support of fellow countryman Lance Stroll, as he prepares for…
Behind The Scenes Talent: Simon Hayes
We’re happy to introduce Simon Hayes, personal trainer and head of Performance Physixx, a company aiming to perfect the physical preparation of athletes for high-calibre racing. Simon’s many clients include professional racers Ryan Hunter-Reay, Stefan Johansson and celebrities like Patrick…
Monster Energy and Lewis Hamilton announce global partnership
Triple F1 World Champion Lewis Hamilton joins forces with Monster Energy; who will release a signature energy drink together. Monster Energy is proud and excited to welcome three-time F1 World Champion, Lewis Hamilton, to the family. Our global partnership, which complements…
Sahara Force India reveals new look for 2017 season
Silverstone circuit was the venue for Sahara Force India, as Sergio Perez and Esteban Ocon pulled back the covers to reveal the team’s dynamic new look including an updated livery and expanded partner portfolio. The VJM10’s new aerodynamic package is…
