Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
VTB Group becomes title partner for the Russian Grand Prix
VTB Group, a Russian financial conglomerate, has been announced as the event title partner for the 2017 Formula 1 VTB Russian Grand Prix. The company’s branding has been included in the race’s logo and VTB has obtained additional advertising, marketing…
All-New McLaren-Honda MCL32 Breaks Cover: Bold Design, New Era, Fresh Ambition
The McLaren-Honda MCL32 has officially broken cover, ushering in a bold new chapter for the iconic Formula 1 team. Featuring a striking new livery that pays homage to McLaren’s 1960s heritage, an overhauled management structure, a fresh driver line-up, and…
Ferrari Unveils the SF70H: A Bold New Challenger for the 2017 Formula 1 Season
Scuderia Ferrari has officially launched the SF70H, its 63rd single-seater built to compete in the FIA Formula 1 World Championship. Developed in response to one of the most significant regulation overhauls in the sport’s modern history, the SF70H represents a…
Mercedes-AMG Petronas Motorsport Unveils 2017 Challenger: The W08 EQ Power+
Mercedes-AMG Petronas Motorsport officially launched its 2017 Formula One car, the F1 W08 EQ Power+, during a 100 km Filming Day at Silverstone Circuit. The highly anticipated debut was shared with fans around the world via an innovative 360-degree live…
Renault Sport Formula One Team Unveils the R.S.17 in London
The Renault Sport Formula One Team proudly revealed its 2017 Formula 1 contender, the R.S.17, at a high-profile launch event in London. The presentation, held in front of international media and key partners, marked a significant milestone for the team’s…
Sahara Force India welcomes Orange Bus as Digital Partner
Sahara Force India is delighted to welcome Orange Bus as the team’s Digital Partner in a multi-year deal. An award-winning specialist digital agency, Orange Bus will deliver a range of exciting new solutions for the team, including a new website…
Hype to keep Sahara Force India energised in 2017
Hype Energy and Sahara Force India will continue their successful partnership throughout the 2017 season. The branding will be shown off when the VJM10 is presented to the world on Wednesday afternoon with Hype Energy logos around the cockpit,…
Trailer of the new Bruce McLaren movie
A film about the life of the legendary Bruce McLaren is about to hit the cinemas soon, and a fresh first trailer got many people excited. Bruce was an inspiration to both professionals and sincere motorsport enthusiasts, not to mention…
Sahara Force India teams up with fashion label Farah
Farah, the London-based fashion brand, and Sahara Force India sign a sponsorship agreement. The fashion label becomes an Official Apparel Partner for the 2017 Formula 1 season. Farah’s association will involve supplying team members with a range of clothing…
MAPFRE joins Renault Sport Formula One Team
Renault Sport Formula One Team is proud to announce that Spain’s leading insurance company, MAPFRE, will join the team as a partner. The MAPFRE brand will appear on the livery of the team’s 2017 challenger, the R.S.17, which will…
