Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Mercedes: Does every cloud have a silver lining?
By Elle Haus | Recently Mercedes finally announced Formula 1’s worst kept secret: Valtteri Bottas would be filling the much-coveted race seat vacated by reigning World Champion Nico Rosberg, and joining three-time title winner Lewis Hamilton at the Silver Arrows.…
Formula 1 blunders we want to forget
Every sports league has its scandals, and they are shocking or sometimes entertaining. From death by the rogue tire to kinky billionaire bosses, Formula 1 is no stranger to controversy of any kind; so let’s start with a story about…
Autonomy is EV’s killer app
Mark was part of Formula 1 for many years before moving to a Team Principal’s position at a Formula E team and creating the Preston EV StreetDrone. Today Mark Preston predicts that the application of autonomous technologies will unlock greater…
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
Bottas would be a logical choice as Rosberg replacement
Nico Rosberg’s shock retirement following his maiden Drivers’ Championship crown has sent Mercedes scrambling for his replacement ahead of the 2017 season. The German made the decision to call time on his career following his triumph, clinching the title by…
A different side to Rolls-Royce
By Elina T. Htun | For more than a hundred years, Rolls-Royce had been considered a timeless icon in the automobile history, presenting a graceful design flow, sweeping audiences off their feet with outstanding lines and surfaces. This time we…
Stewart Bell: “Near enough is not good enough”
Stewart Bell is a Melbourne-based journalist, editor, producer, broadcaster and a true Formula 1 specialist. Today we have him to tell us how he got into the world of Formula 1 and what keeps him passionate about working in the sport.…
If I Ran F1: Ryan Werner
Experiential Marketing Manager at The Racers Group, Ryan Werner shows us how the world of Formula 1 would look if he ran it. Enjoy! The racing I started working in racing for the love of the art thanks to Formula…
My Fantasy F1 Team: Mark Jenkins
We’re thrilled to have Mark Jenkins, Professor of Business Strategy at Cranfield School of Management, to share his fantasy team with us. Mark has also held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group,…
The Strategy Behind… commenting on Formula 1.
Having started racing relatively late at the age of 14, Tom Gaymor enjoyed success in various different formulas before retiring after corrective back surgery in 2006. Now best-known for his work on Eurosport and BT Sport, he has also appeared…
