Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Jess Shanahan: “Anyone who has F1 as their goal can hop in a car and start that journey”
Apart from being a solid motorsport journalist, Jess Shanahan also works in motorsport and runs Racing Mentor. Through this, she coaches racing drivers, and anyone looking for a career in motorsport, on how to be a success and open up…
Where Are They Now: Emerson Fittipaldi
BY ROSA ELENA TORRES | BRAZILIAN RACING LEGEND EMERSON FITTIPALDI HAS WON BOTH THE FORMULA 1 WORLD CHAMPIONSHIP AND THE INDIANAPOLIS 500 TWICE EACH. AS FOR BUSINESS, HE HAS EXERCISED HIS ENTREPRENEURIAL SKILLS SINCE EARLY DAYS, THROUGH HIS WINNING CAREER IN MOTOR RACING…
The luxury of safety
NetJets is the world’s leading business aviation company. Launched in Europe in 1996 and backed by Warren Buffett’s Berkshire Hathaway, the Fractional Ownership Programme provides unmatched freedom and flexibility – all the advantages of owning a private jet, with none…
Brembo brake facts – Japan
The hardest braking point on the Suzuka International Racing Course is in front of turn 16. The driver has to slow down around 228 km/h over just 65 meters. The calculated brake energy involved is 2,182 kW. The driver is…
Renault Sport announce partnership with RCI bank and services
Renault Sport Formula One Team is pleased to welcome RCI Bank and Services as a partner of the Formula 1 team. RCI Bank and Services will appear on the R.S.17 from this weekend’s Malaysian Grand Prix. As a subsidiary…
Re-capturing Formula 1’s authenticity
Simon Chadwick is Professor of Sports Enterprise at Salford University Manchester, where he’s also a Co-Director of the Centre for Sports Business. In addition, Simon is a Senior Fellow of the China Policy Institute at the University of Nottingham and…
Driving future innovation – Aston Martin Red Bull Racing
The rumours are true: in 2018 Red Bull will race as Aston Martin Red Bull Racing. Today Red Bull announced Aston Martin as their title partner from the 2018 season. They’ve been working with the world famous sportscar maker for…
The Duel: Sainz vs Sainz
The Duel: Carlos Sainz has built an amazing career in motorsport with two FIA World Rally Championship titles and a Dakar Rally win in 2010, while his son Carlos Jr. is also making a name for himself in Formula 1…
Fast start for Williams in new fan engagement campaign
Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One. BT Sport…
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Motorsport has, generally, been slow to…
