Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Renault Sport Formula One Team and LEGO France join forces at L’Atelier Renault
LEGO and Renault Sport Formula One™ Team have formed a major partnership driven by a passion to mark the 40th anniversary of Renault’s involvement in F1. L’Atelier Renault is to display a full-sized R.S.17 Formula 1 car made entirely…
Lewis celebrates the championships with his colleagues at Petronas
Lewis Hamilton came to Kuala Lumpur today to thank the Petronas family for their continuous support throughout the season. The Title Partner of Mercedes AMG Petronas Motorsport played a crucial role in this year’s historic success of the Silver Arrows.…
Konecranes and Valtteri Bottas continue their partnership
Konecranes, a world-leading group of Lifting Businesses™, and Grand Prix winning motorsports driver Valtteri Bottas will continue their global marketing partnership agreement for the 2018 season, as an “Official Partner of Valtteri Bottas”. Existing and potential customers of Konecranes…
The Sauber F1 Team enters a multi-year partnership agreement with Alfa Romeo
Sauber F1 Team has reached a multi-year technical and commercial partnership agreement with Alfa Romeo. The Italian car manufacturer, which is part of Fiat Chrysler Automobiles (FCA), will be joining the Sauber F1 Team as Title Sponsor from 2018 onwards.…
Kimoa becomes official surfwear partner of McLaren
McLaren is delighted to confirm that Kimoa has become a new corporate partner of the team. The multi-year partnership, which begins in January 2018, will see Kimoa become the team’s Official Surfwear Partner. The Spanish clothing brand, which is…
The new Ferrari Portofino launched in China
Ferrari China is delighted to announce the China launch of Ferrari Portofino on Sunday, continuing its relentless pursuit of building on its success by introducing this new car that has been highly anticipated ever since its global debut in Frankfurt…
Nicholson Yachts: Boutique creativity
Karen Kelly Shea, President and CEO of Nicholson Yachts, opens up about the yachting industry, possible Formula 1 ties and how being small has worked out great. How would you describe your line of work to an outsider? Nicholson…
A Champion’s welcome: ‘Guard of honour’ for Lewis
2017 Formula One World Champion-elect Lewis Hamilton received a spectacular welcome when he came to celebrate world championship success with his team in the UK. With the Formula One season coming to an end in Abu Dhabi this…
What do racers think about driver managers?
We catch up with Yannick Mettler, a professional racing driver whom we interviewed last year. Today we asked him a few questions on what a racer is actually looking for in a driver manager. What are the most important qualities…
Aston Martin unveils special edition Storck bicycle
Just 107 examples of the Storck Fascenario.3 Aston Martin Edition will be built. Renowned German bicycle manufacturer worked with Aston Martin’s bespoke division. Aston Martin has collaborated with renowned bicycle manufacturer Storck to produce a limited edition run of…
