Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Pemex partners with Force India F1 Team for 2018 season
Sahara Force India is delighted to announce a new partnership with Pemex, petroleum brand from Mexico. The PEMEX logos were visible on the wing mirrors of the VJM11 when Sergio Perez and Esteban Ocon pulled the covers off their 2018…
Scuderia Toro Rosso unveil 2018 Honda powered car
Scuderia Toro Rosso and Honda have revealed their first Formula 1 collaboration with the unveiling in Misano of the STR13 car for the upcoming 2018 season. The first collaboration between the two results in striking STR13 car at Barcelona. …
McLaren Formula 1 Team and Petrobras sign technical partnership
Petrobras is back in Formula 1, after forming a technical partnership with McLaren on Monday 19 February. The agreement provides for a technology partnership to develop high-performance fuel and lubricants, and the partnership may be extended to other strategic…
Claro becomes Premium Partner of the Alfa Romeo Sauber F1 Team
The Alfa Romeo Sauber F1 Team is delighted to announce that Claro has joined us as Premium Partner for the 2018 Formula 1 season. Claro is a subsidiary of America Movil, the largest telecommunications company in Latin America with…
Kappa becomes Official Partner of the Alfa Romeo Sauber F1 Team
Alfa Romeo Sauber F1 Team is delighted to announce that Kappa has joined them as Official Partner. The globally recognised sports brand Kappa is part of BasicNet, a company listed in the Italian Stock Exchange since 1999. By joining the…
Carrera becomes Premium Partner of the Alfa Romeo Sauber F1 Team
Alfa Romeo Sauber F1 Team is delighted to announce a new multi-year partnership with Carrera as Premium Partner. Since its creation in 1956, Carrera, the iconic eyewear brand synonymous with pioneering design and outstanding quality, has always followed the passion…
Richard Mille becomes Premium Partner of the Alfa Romeo Sauber F1 Team
The Alfa Romeo Sauber F1 Team is delighted to announce that the Richard Mille brand has joined us as Premium Partner for the 2018 FIA Formula 1 season. Richard Mille was founded in Les Breuleux, Switzerland, in 2001, and has…
Ravenol partners with Force India F1 Team
Sahara Force India is pleased to announce a partnership with Ravenol, the high-quality lubricants specialists. The Ravensberger Schmierstoffvertrieb GmbH based in Werther, Germany, manufactures and markets high-quality lubricants under the brand name “RAVENOL” since 1946. Their Research and Development…
Max Verstappen on why losing is the worst in Formula 1
Dutchman on new rule changes and why he misses Ricciardo’s smile in off season. Max Verstappen is looking forward to getting back into the Red Bull Racing F1 cockpit this season after a frustrating 2017 ended with him finishing…
Daniel Ricciardo on why Red Bull Racing can title challenge
Daniel Ricciardo believes that he can use a fun and relaxing off season to fuel a bid for his first Formula 1 driver’s title in his fifth season for Red Bull Racing. Also reveals what he misses about Max, and…
