Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Williams Martini Racing secures partnership deal with Acronis
Williams Martini Racing announced a new technology partnership today with Acronis, a global leader in hybrid cloud data protection and storage. As part of the agreement, Acronis will deliver innovative data protection solutions, including backup, disaster recovery, software-defined storage, and…
Jobs in motorsport
Russell Howard is the founder of RaceStaff.com, which was established in 2011. Being a former race mechanic, engineer and driver in various national single-seater championships, Russell is as passionate about motorsport today as he has ever been and can regularly…
Back to Daytona
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the legendary Rolex 24 At Daytona race weekend at the end of January 2018. The company has signed a two-car partnership…
McLaren and Dell Technologies announce wide-ranging partnership
McLaren is delighted to announce a multi-faceted, long-term partnership with Dell Technologies, the world’s largest privately-controlled technology company. Dell Technologies, which consists of seven global brands – Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream and VMware – will bring…
Renault Sport Racing and BP strengthen strategic relationship
BP and Groupe Renault through Renault Sport Racing have today announced a significant strengthening of their relationship, which will see the global energy company continue its support of the Renault Sport Formula One Team for at least the next five…
Mercedes-AMG Petronas Motorsport partners with Tommy Hilfiger
Mercedes-AMG Petronas Motorsport is delighted to announce a multi-year strategic partnership with Tommy Hilfiger, owned by PVH Corp., from the 2018 season onwards. TOMMY HILFIGER will become the Official Apparel Partner of the team, building on the sport sponsorship heritage…
Carlos Sainz makes Rallye Monte-Carlo debut
Renault Sport Formula One Team driver Carlos Sainz made his World Rally Championship debut in the final stage of the 2018 Rallye Monte-Carlo. The 23-year-old Spaniard followed in the wheel tracks of his double World Champion father, Carlos Sainz,…
JACK & JONES to sponsor Haas F1 Team in 2018
JACK & JONES announces a new partnership with the only American team competing in the FIA Formula One World Championship. Menswear brand JACK & JONES will be seen on Haas F1 Team personnel and its racecars during the 2018 FIA…
Travel Story: Mika Hakkinen in Dehli
By Kunal Shah | Even though he has come and gone, my memories with the twin Formula 1 World Champion will remain. It was a delight to have Mika Hakkinen on the Inside Line F1 Podcast. We made him #JoinThePact on…
McLaren and news channel CNBC announce new sponsorship deal
CNBC and McLaren, the leading global business news network, announced today an exciting new multi-year partnership that will highlight both brands’ reputations for innovation and leadership through content and commercial activity. Announced in Davos, McLaren will use the partnership…
