Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
McLaren announce one-race partnership with Gandys
Mclaren teams up with the adventurous British lifestyle brand Gandys for the Australian Grand Prix. Gandys was founded by brothers Rob and Paul Forkan, who were inspired to start the brand after tragically losing both their parents in the…
DHL extends logistics partnership with Formula 1
DHL expands existing cooperation as Official Logistics Partner of Formula 1. Acquisition of DOT complements motor-sports logistics portfolio of DHL. Formula 1 will open the 2018 season with the Rolex Australian Grand Prix in Melbourne on March 23-25. With 21…
Legal Column: The quick progress of the new overlords
By Simon John O’Brien and Robert J. Lack | It’s been just over a year since Liberty Media Corporation completed their purchase of Formula 1 at an $8 billion enterprise value. At the time of the purchase, Formula 1, as…
Mercedes-AMG Petronas Motorsport and TIBCO Extend Partnership
Success in 2017 Leads to Expanded Collaboration for Enhanced Performance. Mercedes-AMG Petronas Motorsport is delighted to confirm that the team has extended its partnership with TIBCO Software Inc., a global leader in integration, API management, and analytics. The expanded partnership…
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
We had the pleasure to catch up with the President and CEO of the Canadian Grand Prix, Mr François Dumontier. Mr Dumontier, what’s your personal relationship with the Formula 1 Canadian Grand Prix and the circuit? Well, I started working…
Season Preview of 2018
Paddock magazine is now working on its Season Preview edition, which will include a special report about each and every Formula 1 team’s preparations for the 2018 season. Formula 1 2018 kicked into action last week with the first…
Garage Italia partners with the Alfa Romeo Sauber F1 Team
Sauber F1 team is delighted to announce that the Alfa Romeo Sauber F1 Team is partnering with Garage Italia, a creative company with its headquarters in Milan, that offers customization services for cars, motorcycles, airplanes, helicopters and boats. In…
Renault Sport and LaLiga kick-off innovative partnership
Renault Sport Formula One Team and LaLiga are pleased to announce an innovative cross-platform sports partnership that will see LaLiga become Official Football League Partner of Renault Sport Formula One Team. The fusion of Renault Sport Formula One Team and…
My Race Day: Adrian Taylor
VIAGP’s New Business Development manager Adrian Taylor shares his typical Formula 1 race Sunday with the Paddock magazine. A Formula 1 Grand Prix for us is quite a relaxing day. The main business meetings arranged for the weekend take place…
Force India F1 Team partners with Duo
Force India is pleased to announce a new partnership with DUO, a market leading industrial engineering brand, for the 2018 season. DUO’s logos will be visible on the team’s 2018 car next week when the covers are pulled off…
